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Webinar Replay: Creating a Blueprint for 2026 Success

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Webinars

Webinar Replay: Creating a Blueprint for 2026 Success

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Last week, the PMA Industry Advancement Council hosted a webinar entitled “Creating a Blueprint for 2026 Success: Strategic Collaboration to Retain and Grow Partnerships.” It was a great opportunity to start thinking about Q1 and how to elevate partnerships in the new year. That video is now available for replay (Linkedin and YouTube).

Key Takeaways:

  • Brands are shifting from viewing affiliate marketing as purely performance-driven to seeing partners as growth collaborators. The industry is recognizing the diverse capabilities of affiliate partners, especially with creators and influencers being asked to do more than just drive awareness.
  • “Data is the resume, but storytelling is the interview” (Jake) The key is not just presenting numbers, but crafting a narrative that explains the context, challenges, and potential strategies behind the metrics.
  • In 2026, there will be significant pressure to shift towards top-of-funnel measurement. The challenge is moving beyond last-click attribution, which requires brands to reconsider their technical tracking setups.
  • Partner communication is key. Be selective about who you engage with, ensure conversations are mutually beneficial, and never punish a partner for driving successful performance
  • Comprehensive goal setting includes the need to align on goals with measurable KPIs. Goals should be flexible and adaptable, recognizing that a brand’s focus might shift from revenue to customer lifetime value (LTV) over time.

Panelists:

  • Choots Humphries, LinkConnector (Council Chair)
  • Tricia Meyer, PMA (Moderator)
  • Patricia Marange, WPP Media
  • Cassandra Scarbeck, InfluenceLogic
  • Joey Asleson, Asleson Communications
  • Jake Fuller, JEBCommerce

Thank you to everyone who participated–our panelists and our viewers who interacted live.

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.
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