The PMA Coupons and Deals Council has released a new whitepaper entitled "Using Coupons from a Consumer Perspective."

The paper covers:

1. Metrics prove that consumers not only love coupons in an online setting, but rely on their usage in most transactions.
2. Consumers embrace coupons in almost any content but the easier and more seamless the experience, the better.
3. There is literally no demographic for online coupon usage. They are ubiquitous.
4. Merchants can use consumer behavior to create a better coupon experience.
5. Digital coupons are incremental.

A huge thanks goes to the Lead contributes on this project:

• Craig McGlynn (Council Chair), Partnercentric
• Larissa Feuerstein, FMTC

Non-members can download the full survey report through our Whitepapers and Guides page.

Members can log into their accounts to download or visit the Documents and Downloads Channel in Slack.

The following two tabs change content below.

• Bio
• Latest Posts

Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.

Latest posts by Tricia Meyer (see all)

• PMA Webinar: The AI Empowered Affiliate Manager: Doing More via MCP - November 5, 2026
• PMA 2027 Board of Directors Nominees - November 3, 2026
• 2027 PMA Board of Directors Nominations Open - October 1, 2026