In case you misssed it, you can now watch the replay of our recent webinar, BNPL's Impact in Affiliate, on LinkedIn.
The latest PMA Industry Survey found that 37% of "Technology Partner" affililate spend was classified as Buy Now Pay Later (BNPL). That represented less than 1% of total affiliate spend in 2021. However, since that survey, BNPL publishers have grown rapidly, sometimes appearing in the top 10-20 publishers for merchants. Our panelists tackled all the issues surrounding BNPL from who they are to how to work with them.
Webinar topics included:
- What is BNPL and who are some of the players in affiliate?
- How does BNPL play in the affiliate industry?
- What are some advantages of having a BNPL partner within your affiliate program?
- What are some of the challenges?
- When partnering with a BNPL publisher, what are some best practices to optimize?
- How do you see BNPL continuing to evolve in the affiliate industry?
- plus audience questions!
Panelists included:
- Lauren Isbrandtsen, Ibotta
- Teresa Grammatke, eAccountableOPM
- Nikki Yorgiadis, Gen3 Marketing
- Mesa Stevens, All Inclusive Marketing
- Megan Neri, DMi Partners
Thanks to Lauren for moderating and to all of our panelists for their participation!
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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.
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