DSP (Downloadable Software Publisher) “refers to a publisher whose business model includes the installation of a piece of software on a user’s device. DSP’s include toolbars, bookmarklets, or browser plug-ins.”
The whitepaper includes:
- Expectations to Set with the DSP
- Concerns about Browser Extensions and Toolbars
- Advantages to Working with a DSP
- Evaluating Toolbar and Extension Publisher Applications
