PMA Consumer Offer Value Survey April 2013
The Performance Marketing Associations’ Industry Advancement Council, in conjunction with eAccountableOPM and Clear Voice Survey, conducted the “Online Consumer Offer Value Study” to help measure the value of services from coupon, offer, deal and reward publishers to consumers (publishers who offer discounts and offers, as well as publishers who offer loyalty programs).
The study, conducted for one week in December 2012, polled more than 1 million consumers, and had more than 1500 respondents, split evenly among men and women.
Below is a summary of the results but a full version, including supporting detail for 23 different consumer-targeted questions is available to the PMA membership!