PMA Compliance Council Guide: Evaluating Network Compliance

Compliance plays an important role in the operation of any online marketing program. Whether it is ensuring that banner advertisements are displayed to the targeted audience and in the right spaces, guaranteeing that the intended audience sees a sponsorship, or upholding partner terms in performance marketing, compliance is an essential tool for marketers.

When an advertiser takes a strong approach to compliance, it can significantly impact their ROI in the performance marketing channel. The affiliate network plays an essential role in performance marketing compliance. We’ve structured a set of questions that provide insight into the strengths and weaknesses.

PMA Compliance Guide_Evaluating Network Compliance September 2013