PMA Compliance Council – Email Marketing: Compliance Requirements and Best Practices
Purpose
The purpose of the “PMA Compliance Council Guide to Email Marketing: Compliance Requirements and Best Practices,” is to inform performance marketers of key compliance requirements and best practices with regard to email marketing. By advocating for best practices, we seek to elevate industry practices, the consumer experience, and advertiser investment in the email channel. We believe that, within the channel, best practices help not only to enhance relationships and mitigate risk, but also help to improve delivery and return on investment.
This guide does not constitute legal advice; it is strongly recommended that involved parties consult legal and professional compliance guidance.
Audience
Primary
- Advertisers
- Agencies
- Networks
- Publishers
Secondary
- Compliance and other solution providers