Support the Performance Marketing Association and its councils, as well as the broader industry, on AI-related topics and strategies, including:
Education & Enablement – Upskill marketers on AI-powered discovery, optimization, and attribution tools through real-world experimentation, including case studies, benchmarks, and repeatable workflows that deliver results.
Publisher Equity & Influence Tracking – Advocate for common frameworks that recognize the impact of clickless marketing and align brands, agencies, publishers, and platforms to ensure publisher equity and influence.
AI Ethics & Transparency – Support industry standards that ensure responsible AI use across partner and platform ecosystems, with strong guardrails for data use, disclosures, consent, and fair practices, alongside incrementality, fraud prevention, and model monitoring.
Innovation – Spotlight cutting-edge use cases and tools that shape the future of performance marketing.
