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PMA Resource Guide for Affiliate Managers

PMA Resource Guide for Affiliate Managers

Navigating the waters of affiliate marketing can be confusing, especially for new affiliate managers.The PMA Coupons and Deals Council has released a document aimed at helping new affiliate managers learn the basic terminology, strategies, and dangers in running an affiliate program.

The Resource Guide for New Affiliate Managers pulls together suggested reading from industry veterans and PMA members including Geno Prussakov, JEBCommerce, RhinoFish Media, AffiliateManager.com, Apogee, Shawn Collins, and many others.

The Guide includes topics such as:

  • Affiliate Networks and Tracking Solutions
  • Types of Affiliates
  • Outsourced Program Management
  • Nexus
  • Affiliate Recruitment/Activation
  • Mistakes to Avoid

Download the PMA Resource Guide for New Affiliate Managers for free today.

Thanks to the following Council Members for their work on this valuable resource!

Council Chair : Larissa Feuerstein, FMTC

Council Members:

Mike Allen, Shopping Bargains
Simone Brandt, Comprigo
Scott Wanamaker, eAccountable
Marie Lundbom, PromoCodes.com
Craig McGlynn, VigLink
Lisa Hahn, All Inclusive Marketing

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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.
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