Council Chair: Larissa Feuerstein, Merchant & OPM Liaison, FMTC
Merchant & OPM Liaison, FMTC
Larissa Feuerstein is the Merchant & OPM Liaison for FMTC, a premier affiliate datafeed and tool provider and winner of the 2015 Tool/Service of the Year. She has been with FMTC since 2013 and started out as a data engineer. She loves working with people and facilitating the relationships between merchants, OPMs, and affiliates. Larissa holds a bachelor’s degree in Sociology from Vanguard University of Southern California and graduated with Summa Cum Laude honors.
Our Mission Statement:
To create and impart a deeper understanding of the value of working with coupon and deal publishers for merchants. Through educational materials and case studies, the council plans to clearly demonstrate the proven value of coupon and deal publishers in the performance marketing equation. In addition, the council will work to develop guidelines for publishers in the space to insure that ethical standards and best practices are being followed.
Output from the Coupons and Deals Council:
Coupons and Deals Council Meetings
The PMA Coupons and Deals Council meets the 3rd Thursday of every month at Noon EST.