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PMA Compliance Council

Stressing the positive impact that direct relationships between advertisers and publishers have in performance marketing

Our Mission Statement

Compliance has been an essential aspect of all forms of online marketing since its inception. The compliance council will stress the positive impact that direct relationships between advertisers and publishers in performance marketing has on the overall compliance of the channel.

Compliance Council Charter

Advance performance marketing through the identification of compliance best practices. Provide guidelines to advertisers for program management, channel attribution and relationship management


Develop industry standards and codes of conduct for key aspects of performance marketing such as advertiser-affiliate relationships, software usage, etc.


Provide a voice for the performance marketing industry to respond and engage with the media on compliance-oriented issues


Provide a forum for discussion of rising compliance concerns

Compliance Council Members

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Compliance Council Chair: David Naffziger

Co-founder and CEO, BrandVerity

David Naffziger is CEO of BrandVerity, a provider of brand protection and affiliate compliance tools to affiliate managers, agencies and networks. BrandVerity’s PoachMark product provides deep insight into the paid search activity of competitors, affiliates and partners while providing a suite of tools for taking action to enforce trademark rights within the search engines and through affiliate networks. Prior to BrandVerity, David was VP of Engineering at Judy’s Book a Seattle-based local search company. Prior to Judy’s Book, David co-founded and was Director of Research at Quova (acquired by Neustar). David received his BS from MIT.

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Ernie St.Gelais

LinkConnector
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Adam Dahlen

iAffiliate Management
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Jennifer Moor

Rakuten
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Peter Wilson

LashBack
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Todd Swoope

UnSubCentral
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Ian Cardigan

Wildfire Systems
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Richard Newma

Hinch Newman
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Jeannine Crooks

Awin
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Assaf Cohen

Payoneer

Compliance Council Output: (PMA Members Only)

Compliance Council Meetings

The PMA Compliance Council meets the 3rd Thursday of every month.



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