Meet the PMA Team

The 2013-2014 PMA Board of Directors

Board President

Brian Littleton CEO & President, ShareASale.com, Inc.
PMA Governance Committee Chair
Brian is the founder and CEO of ShareASale – a retail Performance Marketing Network with over 4,000 Merchants. Brian is a two-time winner of the Affiliate Summit Pinnacle Award for Affiliate Marketing Advocate of the Year and current President of the PMA Board.

Board Treasurer

Tony Pantano CEO, IMWave
PMA Finance Committee Chair
Tony has over 20 years of experience in the Internet and marketing worlds and has a strong track record of growing successful companies and organizations. After selling Cyberia, Tony took over as the President and General Manager of the acquiring ISP and ultimately went on to become the Regional Vice President of Business Services for Earthlink. Most recently, prior to joining imwave, Tony was the Regional Vice President of Interactive Media for the York Newspaper Company.

Board Secretary

Tricia Meyer
Owner, Sunshine Rewards
Tricia Meyer is the owner of Sunshine Rewards, Helping Moms Connect and other niche sites. She speaks and writes about topics such as monetizing blogs, managing affiliate relationships, and current events in the industry. A graduate of Indiana University School of Law, she combines her legal background and marketing experience to educate and open conversations about legal and ethical issues. As a consultant, she helps companies monetize through affiliate marketing.

Board Members and Committee Chairs

Todd Crawford Co-Founder & VP Strategic Inititatives, Impact Radius, Inc.
Todd is responsible for forging and managing relationships with many of the company’s flagship advertisers, agencies, and media partners. Previously, Todd was VP Business Development at Digital River’s affiliate network, OneNetworkDirect, where he guided strategic initiatives and industry relations. In the late 1990’s, Todd helped birth the modern affiliate marketing industry as co-founder and VP Business Development of Commission Junction.

Robert Glazer Founder & Managing Director, Acceleration Partners
Bob Glazer is a customer acquisition specialist with an exceptional track record in growing revenue and profits for fast-growing consumer brands. Bob and his team manage several of the industry’s most recognized new customer acquisition programs including adidas, ModCloth, One Kings Lane, Reebok, Shutterfly, Target, Tiny Prints, and zulily. Over the past five years, Acceleration Partners has driven $300m+ in revenue for its clients.

Rachel Honoway
CEO, For Me To Coupon
Rachel Honoway is the CEO at For Me To Coupon, a provider of content aggregation and distribution tools for affiliates. She has served in executive roles within the performance marketing space since the late 90’s, spending over a decade with KowaBunga! and just over 5 years with Lurn/Affiliate Classroom.

Michael Jones
Head of Affiliate, eBay Enterprise
Michael Jones is responsible for overseeing the day-to-day operations of the affiliate network and driving product innovation. Jones possess over 15 years of experience in both digital and performance marketing and has served as the Chief Operating Officer of PepperJam prior to its acquisition by GSI Commerce in 2009. Before co-founding PepperJam Exchange, Jones was a commercial litigation attorney at Rosenn, Jenkins, and Greenwald, LLP.

Mike Nunez
CEO, AffiliateManager.com
PMA Fundraising Committee Chair
Mike Nunez is the Co-Founder and CEO of The Performance Company which includes properties such as AffiliateManager.com, AffiliateRecruitment.com, AffiliateReseller.com, BounceLinks.com and with clients such as Groupon, Publisher’s Clearing House, and SportsMemorabilia.com.

Craig O’Neill
VP Sales, Savings.com
PMA Membership Committee Chair
Craig started with Savings.com in 2009 to build out their sales efforts. Since that time, Savings.com has grown by more than 600%, leading to an acquisition by Cox Enterprises for $100 Million in 2012. Savings.com has won numerous industry awards, such as Advertiser’s Choice for Top Publisher by both Commission Junction and Linkshare Networks.

Lisa Picarille
Online Content Strategist, LisaPicarille.com
Lisa Picarille is an online content strategist focusing on digital marketing, branding, and social media for performance marketing companies. She is the former Content Director for the PMA and teaches Internet Marketing at USF Online. An award-winning journalist, Lisa headed the news departments of Wired.com, TechWeb.com, TechTV.com and CRN.com and wrote for Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld. Lisa has 3 awards for Performance Marketing Advocacy.

Oliver Roup
Founder & CEO, VigLink
Oliver Roup is founder and CEO of VigLink (http://www.viglink.com), an automated affiliate marketing company that works with more than 30,000 merchants to maximize content publisher revenue via links. He brings over 15 years of software experience to VigLink. Previously, he was a Director at Microsoft in charge of product for various media properties including XBOX Live Video Marketplace, Zune Marketplace and MSN Entertainment.

Missy Ward
Co-Founder & President, Affiliate Summit, Inc.
PMA Marketing Committee Chair
Missy Ward has been in affiliate marketing since 1999. She is the Co-Founder of Affiliate Summit, FeedFront Magazine, GeekCast.fm, itsaWAHMthing.com; the Co-Publisher of Revenews.com, Founder of AffiliateMarketersGiveBack.com, and manages many of her own affiliate sites. She blogs about affiliate marketing on MissyWard.com.

PMA General Counsel

Gary Kibel
Partner, David & Gilbert LLP
Gary practices in the areas of New Media, Advertising/Marketing and Privacy law and regularly counsels clients with respect to issues such as interactive advertising, affiliate marketing, enterprise technology implementations, behavioral advertising, privacy and data security, wireless services and entertainment, joint ventures, intellectual property and laws affecting interactive businesses. Davis & Gilbert LLP’s Marketing and Advertising practice is rated in Tier 1 by The Legal 500 United States and in Band 1 by Chambers USA.

PMA Membership Coordinator

Rachel Guillot
Rachel serves as the PMA’s Membership Coordinator and project manages many of our processes, including our PMA Councils. Her background is in creating more efficient workflow processes and she works with businesses, both for-profits and non-profits to identify and remove the barriers to effective operations systems.