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PMA Coupons and Deals Council

Creating a deeper understanding of the value of working with loyalty and offer publisher for merchants.

Our Mission Statement

To create and impart a deeper understanding of the value of working with coupon and deal publishers for merchants. Through educational materials and case studies, the council plans to clearly demonstrate the proven value of coupon and deal publishers in the performance marketing equation. In addition, the council will work to develop guidelines for publishers in the space to insure that ethical standards and best practices are being followed.

Coupons and Deals Council

Chair

Dylan Bertalli
Account Manager at PartnerCentric
Dylan Bertalli is an Account Manager at PartnerCentric, he has managed numerous affiliate programs, refining his experience in performance marketing while testing various coupon and deal strategies to increase growth. He is also the founder of Earn and Trade which recently launched an app, where he works alongside over 200 active affiliate programs, all centered around trials, deals and coupons.
With extensive experience on both the merchant and publisher sides of affiliate marketing. His journey in digital marketing, affiliate marketing, and consumer behavior, combined with a passion for driving innovation in the coupons and deals sector, highlights his dedication to advancing the field and delivering exceptional value to partners and clients.
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Members

Greyden Hickle
Sr. Affiliate Manager at eAccountable
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Diana Gee-Calingo
Sr. Account Manager, Affiliates at eAccountable
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Jennifer Greene
Senior Shift Lead at FMTC
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Daniel Baum
Co-Founder @ Sleek (YC S21)
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Joseph Coyle
Director of Partner Development at SlickDeals
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Jason Kalish
Strategic Partnerships & Advisor at FMTC
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Karlie Winchester
Sales Marketing Manager at SlickDeals
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Michelle Kalinowski
Director, Affiliate at NYMO & Co.
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Coupons and Deals Council Outputs (Members Only)

You must be a PMA member to access all the council output. We do have some free downloadable outputs that we think provide great information. Please fill out the form below and you will have access to the PMA free download outputs. If there are other outputs you would like access to please consider joining the PMA.

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Coupons and Deals Council Meetings

The PMA Coupons and Deals Council meets the 3rd Thursday of every month at Noon EST.

Join the Next Meeting