Performance Marketing Glossary Update (Download Now)

Performance Marketing Glossary Update (Download Now)

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The Industry Advancement Council, chaired by Choots Humphries, co-founder of LinkConnector, has been hard at work revising one of the PMA’s most downloaded resources–the Performance Marketing Glossary.

The Performance Marketing Glossary’s 2019 update includes over 250 terms, acronyms, and abbreviations used in affiliate marketing. Examples of some of the new terms and definitions include:

• Coupon Attribution
• Cross Device Tracking
• General Data Protection Regulation (GDPR)
• Intelligent Tracking Prevention (ITP)
• Parallel Tracking

The newly updated Glossary is available for anyone to download below. We encourage our members to help spread the word about this valuable free resource!

Performance Marketing Glossary

In addition to Choots, special thanks go to Mike Allen, Businesswright. Choots and Mike did the lion’s share of the work on this massive project.

Other members of the Industry Advancement Council members who contributed in the update were: Anna Tumadottir, Wickfire, and Mayrena Taverez, AffiliateManager.com. Without the help of all four of these members, we would not have this terrific resource!

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.

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