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PMA Advertisers Council

Chair: Jonathan Claydon, Director Strategic Partnerships, RealNetworks

Bio: Jonathan Claydon is the Director of Strategic Partnerships at RealNetworks, where he oversees global consumer acquisition and business development teams for some of the largest direct response campaigns in the affiliate industry. Jonathan has managed strategy for Rhapsody, RealPlayer, and Gamehouse. Prior to joining RealNetworks he held various roles in sales, business development and key account management at Commission Junction.

Mission Statement: To provide an important perspective and voice of Advertisers, designed to inform and improve effectiveness of performance marketing. The Advertiser Council will develop materials such as best practices, guidelines, and thought leadership papers, and will provide a forum for discussion of industry issues.

Meetings: To Be Announced

Council Members: