PMA Compliance Guide: Terms and Issues

Best Practices in Compliance Created by the PMA Compliance Council

The purpose of this guide is to provide detailed information on prevalent types of compliance issues. The intent was to create a lexicon and definitions that are consistent, so cooperation between involved parties can be improved.

This guide covers such topics as Publisher Compliance concerns, Advertiser Non-Compliance concerns and Promotional Methods and was written by some of the best thought leaders in this field.

PMA Compliance Council Guide_Terms and Issues_Members_April 2013