How Attribution Models Affect Your Affiliate Program
How Attribution Models Affect Your Affiliate Program
Coupons and Deals
Up and coming attribution models include:
- Coupon Code Attribution: An exclusive coupon code is tied to a specific affiliate. The unique code will attribute 100% of sales to the affiliate based on that coupon code.
- Preferred Publisher: No matter how many other touchpoints are in the sales funnel, if a Preferred Publisher is one of them, they will get 100% of the attribution.
- Custom Attribution: Unique attribution setup that could be any combination of the other models or something new.
- Linear: Each touchpoint in the conversion path – multiple affiliates or various sources such as Paid Search, Social Network, Email, and Direct channels – would share equal credit for the sale.
- Time Decay: The touchpoints closest in time to the sale or conversion get the credit.
- First Click: The first affiliate touched in the sales funnel gets 100% of the attribution.
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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.
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