PMA Retailer and Merchant Council

As retailers and merchants we have a unique position in the performance marketing space. We have access to data across multiple channels and have great insight into what works best for our individual brands. We understand, with greater intensity than networks or agencies, the importance of staying on brand across all channels.

As many retailers and merchants grow and adopt different attribution models and analytics packages, the value of performance marketing is becoming more and more clear. Often, performance marketing channels amass the greatest new customer ratio and, often, the highest channel ROI.

Therefore, the Retailers and Merchants Committee will focus on those topics of greatest interest to retailers and merchants specifically. Our mission will be to advance the ethical and successful strategies in performance marketing, as well as elevate its position by defining and adopting best practices within our organizations.