Blog

The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.

Federal Trade Commission (FTC)

FTC Warns Businesses to Comply with the Agency’s Consumer Review Rule

December 29, 2025

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Richard Newman

Consumers often rely on reviews to help them choose between everything from home repair companies to apartments to lawyers.  When those reviews reflect honest feedback from real people who have actually used a product or service, the feedback can be invaluable.  Reviews can also encourage people to take a chance […]

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Announcing PMA Officers for 2026

December 18, 2025

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Tricia Meyer

I am excited to announce that the PMA Board of Directors has elected its officers for 2026.Congratulations to the following Directors who were elected by their fellow board members and will be serving next year: Jade Mayberry, Dentsu (President) Erin Killian-Kristyniak, Partnerize (Vice-President) Kelly Ground, breakingGround Solutions (Treasurer) Katie Jones, […]

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Free Customized “Attending ASW26” Image for PMA Members

December 8, 2025

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Tricia Meyer

Last year our members suggested that we create a template that they could use to advertise on LinkedIn that they are attending Affiliate Summit. We created one for ASE25 that went over so well that we decided to do it again! Thanks to Kerry Curran and the Marketing Committee, we now have […]

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PMA Announces 2026 Board of Directors

December 5, 2025

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Tricia Meyer

Congratulations to the 7 new members of the PMA Board of Directors who were selected by the membership this past month: Sarah Beeskow Blay, Silverbean Parrish Essell, Awin Christie Frazer, CJ Teresa Grammatke, eAccountable Katie Jones, KINESSO Erin Killian-Kristyniak, Partnerize Noelle Spagna, The Motley Fool The new members will take […]

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PMA Announces Networking Member Mixer For Affiliate Summit West 2026

November 26, 2025

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Tricia Meyer

Join the Performance Marketing Association at Affiliate Summit West 2026 for an opportunity to network with other industry innovators and influencers. This is a PMA members only event and requires registration in advance. New Name, New Time! (Same great event) Meet us Tuesday, January 13, 2026, from 8:30 to 10:30am at […]

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Key Takeaways from Honey Browser Lawsuit Dismissal

November 25, 2025

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Tricia Meyer

Update: An amended complaint was filed January 22, 2026. This complaint is much more robust, including newly discovered information regarding the ways that Honey was allegedly avoiding detection by compliance teams. In addition, it contains allegations that networks had been in communication with Honey about its violations for years and […]

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PMA Holiday Happy Hour 2025

PMA Holiday Happy Hour 2025

November 18, 2025

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Tricia Meyer

It’s time for the PMA’s annual tradition of a holiday happy hour, hosted by the Industry Advancement Council! This year’s Holiday Virtual Happy Hour will take place December 10, 2025, at 1pm Eastern. New This Year! Games and Prizes! Last year's event was so pupular that we are once again offering games […]

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Webinar Replay: How AI is Shaping the Affiliate Industry

November 12, 2025

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Tricia Meyer

The PMA Measurements and Insights Council recently hosted a webinar entitled “How AI is Shaping the Affiliate Industry: Exploring Tools, Trends, and Trust in Performance Marketing.” The webinar rolled out the results of our recent AI and affiliate marketing study, which is now available for free download. The webinar video is also […]

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PMA Council Spotlight: Industry Advancement

November 10, 2025

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Tricia Meyer

We recently launched a new series to help everyone get to know our councils. The councils are our PMA member groups that meet monthly to talk about industry issues and create resources such as whitepapers, blog posts, and webinars. Today we are spotlighting the Industry Advancement Council. Click here to read […]

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PMA 2026 Board of Directors Nominees

November 3, 2025

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Tricia Meyer

The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID and voting link. In order to ensure that each company only gets one vote, it is imperative […]

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