Blog

Webinars

As part of our continuing series of monthly affiliate marketing webinars, the PMA will be doing something a little different in March. We're flipping the script and inviting a panel of rising stars in the industry to help us understand how the next generation of both consumers AND professionals view […]

Member Features

Learn more about this week's Featured PMA Member - Gold Member NucleusLinks! What are you most excited about now that you are a PMA member? We’re excited to be part of an association that is actively shaping the future of performance marketing. As the industry enters a phase where technology, […]

Influencer Marketing

We recently launched a new series to help everyone get to know our councils. The councils are our PMA member groups that meet monthly to talk about industry issues and create resources such as whitepapers, blog posts, and webinars. Today we are spotlighting the Influencer and Creator Council. Click here to […]

Webinars

As part of our continuing series of monthly affiliate marketing webinars, the PMA will be diving into the specialized area of B2B (Business to Business) marketing and how it operates in our industry. Join PMA members for a free webinar entitled “The Consumerization of B2B: Winning with Affiliate & Influencer Marketing.” The […]

Retailer & Merchant Council

Over a decade ago, the PMA created its first checklist for retailers drafting affiliate agreements. Over time as performance marketing has evolved, we have updated that document to better reflect various publisher types, tracking technologies, and industry standards. Our latest revision contains 11 pages of considerations, best practices, and perspectives […]

PMA Happenings

As the newly-formed PMA AI Council launches, we are excited to announce that the chair of the council will be Michelle Morgan, Acceleration Partners. More about Michelle: Michelle Morgan is the Senior Director of Publisher Development at Acceleration Partners, where she leads a global team focused on driving client revenue […]

Webinars

The PMA Measurements and Insights Council recently hosted a webinar entitled “Rewarding Publisher Influence in LLMs: Redefining Publisher Value in a Generative AI World.” The webinar came from the results of our recent AI and affiliate marketing study, which is now available for free download. The webinar video is also now available for replay […]

Coupons and Deals | White Papers

In September, the PMA Coupons and Deals Council hosted a webinar entitled "Beyond the Affiliate Coupon Code: The Future of Deals and Discounts." Thanks to Coupon Council Chair, Dylan Bertalli (Affiliate.com), for turning some of the highlights of that webinar into the following content. You can download the entire whitepaper […]

Webinars

Last fall, the PMA Measurements and Insights Council launched a survey of affiliate marketers to explore how they’re using AI in their work. One of the questions they asked was around website citations that AI tools use to generate responses and how they will impact the evaluation of affiliates. 34% […]

PMA Happenings

The PMA is ready for Affiliate Summit in Las Vegas next week. Stop by our booth in the Meet Market (1709) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick up their member ribbons to add to their badges.) Every […]