Blog

Member Features | Uncategorized

Learn more about this week's Featured PMA Member-- Gold Member Trackdesk! What are you most excited about now that you are a PMA member? We are thrilled to be part of a community that is actively shaping the future of performance marketing. The industry is at a pivot point where […]

Compliance | Webinars

The PMA recently hosted a webinar entitled “Compliance & Conversion: The FinTech Affiliate Balancing Act.” This webinar was a joint effort across several member groups, notably the PMA Compliance Council. The webinar video is now available for replay (Linkedin and YouTube). We are thankful to our sponsor for this webinar — CJ Key Takeaways: Understanding […]

Webinars

The PMA recently hosted a webinar entitled “NextGen Reverse Mentoring: Unlocking Fresh Affiliate Marketing Perspectives.” This webinar was a unique opportunity for up-and-coming professionals in the affiliate industry to share how their generation views affiliate and influencer marketing. It was one of our highest reviewed webinars by attendees ever! The webinar video […]

AI Council

As the PMA membership grows, so do our Councils. To ensure each Council doesn’t become too large to provide meaningful interaction, we periodically add new temporary or permanent Councils. We have now fully launched our newest council, the AI Council. The Council began its work in Slack and has now […]

Webinars

As part of our continuing series of monthly affiliate marketing webinars, the PMA will be diving into the specialized area of FinTech and how it operates in performance marketing. Join PMA members for a free webinar entitled “Compliance & Conversion: The FinTech Affiliate Balancing Act.” The webinar will be held via LinkedIn […]

Coupons and Deals

When I first heard about the Amazon "Buy For Me," last spring, I didn't think much of it because it sounded like just another attempt at using AI to move people through a shopping cart. But after encountering it "in the wild," I decided to take it to the PMA […]

Coupons and Deals

Last fall we launched a new series to help everyone get to know our councils. The councils are our PMA member groups that meet monthly to talk about industry issues and create resources such as whitepapers, blog posts, and webinars. Today we are spotlighting the Coupons and Deals Council. Click here to […]

Webinars

The PMA recently hosted a webinar entitled “The Consumerization of B2B: Winning with Affiliate & Influencer Marketing.” Unlike most of our content, this particular panel was made up of members of various PMA Councils, including Measurements & Insights, Influencer, and Retailers & Merchants. The diversity of council representation demonstrated the way that […]

Retailer & Merchant Council

The PMA Retailer and Merchant Council recently released Retailer Affiliate Agreements Guide: A Checklist for Brands and Retailers Creating and Updating Publisher Terms. While feedback on the content has been great, the council wanted to find ways to make it even more useful. If you are someone who manages a […]

Guest Posts | Influencer Marketing

Today's post comes from the PMA Influencer Council! Co-Authored by:Stephanie Robbins, Director, Affiliate Practice, Right Side UpCassandra Scarbeck, VP of Brand Partnerships, InfluenceLogic As Affiliate Marketing evolves, managers and creators are finding new ways to optimize and expand their partnerships to better serve brand needs. Relationships are deepening, and the […]