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Meausurements and Insights Council

As part of our continuing series of monthly affiliate marketing webinars, the PMA Measurements and Insights Council will be analyzing our latest survey results as part of the release of our newest whitepaper. Join us for a free webinar entitled “2026 Performance Marketing Survey: U.S. Brand Results and Analysis.” The webinar will […]

emerging markets | Industry News and Events

Last week the Affiliate and Partner Marketing Circle (APMC) within the German Association for the Digital Economy (Bundesverband Digitale Wirtschaft, BVDW) e. V. released a new study showing the size and strength of Affiliate and Partner Marketing in Germany. Some of the key takeaways: Market Investment: Reached €932 million, marking […]

AI Council | Guest Posts

(Guest Post from the PMA AI Council, authored by Denis Babaev) Executive Summary After Google I/O on May 19, 2026, the internet exploded with hot takes about the end of SEO. Google made the biggest change to its search business in 25 years. But while the marketing world was laser-focused […]

Member Features

Learn more about this week’s Featured PMA Member– Gold Member eAccountable! What are you most excited about now that you are a PMA member? eAccountable has been a long-term PMA member, and we love the networking opportunities as well as participating in councils! It’s a great way to meet new […]

Influencer Marketing | Webinars

The PMA recently hosted a webinar entitled “Leveraging Influencer Authority to Win the AI Search & LLM Era.” This webinar was a joint effort across the AI Council and the Influencer Council. The webinar video is now available for replay (Linkedin and YouTube). Key Takeaways: The Evolution from SEO to Answer Engine Optimization (AEO): […]

FTC

When Brook Schaaf sent me the link to this paper, he said he thought that I might like to "nerd out on" it, and he was right! It's times like this when I most value the years I spent in law school having to summarize thousands of pages of case […]

Member Features

Learn more about this week's Featured PMA Member-- Gold Member Audiohook! What are you most excited about now that you are a PMA member? Audiohook is so excited to become a part of the performance marketing industry, getting more and more ingrained with this ecosystem which is designed to celebrate […]

Webinars

As part of our continuing series of monthly affiliate marketing webinars, the PMA will be exploring the combination of two of our councils: AI and Influencer. Join PMA members for a free webinar entitled “Leveraging Influencer Authority to Win the AI Search & LLM Era.” The webinar will be held via LinkedIn […]

Influencer Marketing

Target recently announced (via its agency, PMA member Acceleration Partners) that it would be changing up its Creator Program. The old program was more or less a traditional affiliate/influencer platform that was based on commissions. The new program will be called Club Target, and it is already getting some industry […]

Meausurements and Insights Council

Two years ago, the PMA Measurements and Insights Council released one of its most downloaded reports, the 2024 U.S. Brand Survey. (Click here to download for free) Featuring responses from over 300 brands, the study became a benchmark for many brands and agencies going forward. Some of the key takeaways […]