Blog

PMA Happenings

The Performance Marketing Association has long tackled the issue of toolbar and browser extension technologies in various ways, including webinars, best practice guides, and a comparison of how networks treat them. As conversations have continued, members discussed the need for the PMA to issue a more formal industry standard. Over […]

Webinars

As part of our continuing series of monthly affiliate marketing webinars, the Publisher Recruitment Council will be hosting a panel discussion on the state of publishers from an agency perspective. They will discuss publisher trends in 2026 going beyond AI, emphasizing a holistic approach to affiliate marketing that includes various […]

PMA Happenings

Most of the time when I write here, it's educational or informational advice on behalf of the PMA. This post is just from me. (I hope our BOD won't mind!) This week, I had the privilege of hosting the PMA Member Mixer at Affiliate Summit. Over the years, it's gone […]

Influencer Marketing

Multiple PMA councils have recently been discussing the recent New York AI influencer law and whether or not they should be worried about it. The short answer is that everyone in the industry should understand it and some may soon find themselves directly impacted by it. The TL:DR of the […]

PMA Happenings

Affiliate Summit East is almost here, and the Performance Marketing Association is busy making plans! If you are a member and haven’t RSVPd yet for our Member Mixer, be sure to get registered before the tickets are gone. Members and non-members alike can visit us at our booth on the 6th […]

B2B | PMA Happenings

The PMA is excited to announce that we are forming a new council specifically for those interested in B2B in affiliate marketing. The chair of that new council will be Adam Glazer, Partner Commerce. More about Adam: Adam Glazer is the Founder and President of Partner Commerce, a leading affiliate […]

Industry News and Events | Meausurements and Insights Council | White Papers

We are thrilled to announce the official release of the 2026 Performance Marketing U.S. Brand Survey. Conducted by the PMA Measurements and Insights Council between April and June, this comprehensive report polls in-house managers, agencies, and networks to capture a true snapshot of our industry over the last 12 months. […]

AI Council

Today’s post comes from the PMA AI Council, Education & Enablement Committee Co-Authored by: Michael Cole, EverflowAlex Robinson, Affiliate Marketing Partners (AMP Consulting) Beyond all of the AI hype, there is a true revolution brewing through automation that is accessible and practical for all affiliate managers and teams.  Right now […]

PMA Happenings

Join the PMA at Affiliate Summit East 2026 for an opportunity to network with other industry innovators and influencers. PMA members are given priority for this event, with a limited number of tickets available for non-members who would like to experience our membership. The event will take place Tuesday, July 28, […]

Conferences

Last year the PMA Marketing Committee created a template that our members could use to advertise on LinkedIn that they are attending Affiliate Summit East. As a bonus, they could show off their PMA membership. These banners have been so popular over the last year that the Board of Directors created them […]