PMA membership provides you up-to-date access on the industries top issues, as well as opportunities to network and connect with industry leaders. Our main areas of focus include:
Thought Leadership
The PMA addresses the most pressing issues and trends facing the performance marketing industry.
Advocacy
The PMA gives performance marketers a unified voice to address issues and challenges facing the industry, such as the “advertising tax” proposed in some states. The PMA investigates these issues, maintains close contact with members, advertisers, legislators and news organizations to inform and educate and provide resource materials.
Best Practices
Memberships in the PMA gives you access to tips, tools, tricks and resources that focus on the practical implementation of strategies that will help grow your business.
Councils and Special Interest Groups
The PMA has created a number of councils and special interest groups to drive progress on top initiatives and keep members informed on the latest success strategies. |