Compliance Guide for Influencer MarketingWhat You Need to Know
As an influencer or retail who works with influencers, it is important to make sure that you stay within the guidelines established by the Federal Trade Commission (“FTC” or “Commission”) with regards to disclosure. What You Need to Know:
– Who Are Influencers?
– How Are Influencers Different from Endorsers of Affiliates?
– What Is the Influencer’s Responsibility?
– What is a Disclosure?
– Social Media Guidelines and Disclosures
– How merchants should monitor bloggers and other influencers
– Risk Assessment