The only trade association representing the performance marketing industry. Be heard and make a difference in our industry. Whether you’re an individual or an organization, your voice matters. Be heard and make a difference in our industry. Sign Up Today >>>
Looking for a job in the Performance Marketing Industry? Our job board features open positions from some of the top companies in the industry. View all job opportunities.
PMA Members range from top industry executives from companies like Offers.com and eBay Partner Network to growing entrepreneurs and corporations. Check out the full Member Directory here.
The PMA has been actively fighting the ‘Affiliate Nexus Tax’ laws since 2008, spearheading over 70 grassroots campaigns, filing suit against the state of Illinois and more. Learn about all PMA Litigation.
PMA Members have access to tips, tools, tricks and resources that focus on the practical implementation of strategies that will help grow your business. Read all whitepapers and best practices here.
PMA MEMBER RESOURCES
PMA Members have free access to best practices, resources, whitepapers and industry experts. Non-PMA Members can purchases individual documents for a small donation to the PMA.
On October 30, 2015 – The FTC held a workshop titled “Follow the Lead” which discussed lead generation and the assorted privacy and consumer concerns that go along with it.
Published September, 2015 – a report on “Who’s Hiring in Performance Marketing”
Our Performance Marketing Glossary of terms has been revised. The latest version is packed with new terms and expanded definitions.
Download and share this infographic that contains 3 steps to getting started as an affiliate.
The paper outlines the complex path a consumer takes online from awareness to transaction.
Published June, 2015 – a report on “Who’s Hiring in Performance Marketing”
Provides the results of the PMA 2014 Salary Survey, including average ranges for positions in the industry such as Affiliate Marketing Associate, Manager, etc…
Published January 31st, 2015 – a report on “Who’s Hiring in Performance Marketing”
For one influential blogger, here are three lessons learned that reinforce why links via affiliate
marketing trump Google AdSense.
The PMA’s collection of resources across the industry for 2014 Q4, Black Friday and Cyber Monday. Designed to help Retailers and Affiliates maximize their efforts during this season.
The PMA Compliance Council’s Guide to the Canada Anti-Spam Law, outlines key recommendations to marketers who wish to send commercial emails to consumers in Canada.
The Performance Marketing Association and the PMA’s Industry Advancement Council has identified ‘attribution’ as a key challenge facing advertising and performance marketing professionals, but it is also an area of great opportunity.
This study measures the value of services from coupon, offer, deal and reward publishers to consumers (publishers who offer discounts and offers, as well as publishers who offer loyalty programs).
As a blogger or new media professional, it is important to make sure that you stay within the guidelines…
The performance marketing industry can be complicated, with a large diversity of company types, marketing methods…
The Benefits of Performance Marketing for Bloggers” outlines the key benefits of integrating performance marketing into a blog monetization strategy.
The purpose of this guide is to inform performance marketers of key compliance requirements…
Compliance plays an important role in the operation of any online marketing program…
The purpose of this alert is to remind PMA members of the importance of compliance…
The purpose of this guide is to provide best practices to advertisers, specifically retailers…
PARTIAL INDUSTRY CHAMPION MEMBER LIST
The Performance Marketing Association (PMA) strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets and big expectations, increasingly look to performance-based marketing initiatives to expand their business.
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Support our track record of advocating on behalf of the businesses that make their living in the performance marketing industry.
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Whether you’re an individual or an organization, your voice matters. Be heard and make a difference in our industry.