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JOB POSTINGS

Looking for a job in the Performance Marketing Industry? Our job board features open positions from some of the top companies in the industry. View all job opportunities.

MEMBERS

PMA Members range from top industry executives from companies like Offers.com and eBay Partner Network to growing entrepreneurs and corporations. Check out the full Member Directory here.

GRASSROOTS CAMPAIGNS

The PMA has been actively fighting the ‘Affiliate Nexus Tax’ laws since 2008, spearheading over 70 grassroots campaigns, filing suit against the state of Illinois and more. Learn about all PMA Litigation.

WHITE PAPERS

PMA Members have access to tips, tools, tricks and resources that focus on the practical implementation of strategies that will help grow your business. Read all whitepapers and best practices here.


PMA MEMBER RESOURCES

PMA Members have free access to best practices, resources, whitepapers and industry experts. Non-PMA Members can purchases individual documents for a small donation to the PMA.

Performance Marketing Glossary – Revised 2015

Performance Marketing Glossary – Revised 2015

Our Performance Marketing Glossary of terms has been revised. The latest version is packed with new terms and expanded definitions.

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Signing Up With An Affiliate Program

Signing Up With An Affiliate Program

Download and share this infographic that contains 3 steps to getting started as an affiliate.

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Insight, Attribution: An Overview of Attribution Tools and Techniques within the Affiliate Industry

Insight, Attribution: An Overview of Attribution Tools and Techniques within the Affiliate Industry

The paper outlines the complex path a consumer takes online from awareness to transaction.

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PMA Job Board Report June 2015 – Who’s Hiring in Performance Marketing

PMA Job Board Report June 2015 – Who’s Hiring in Performance Marketing

Published June, 2015 – a report on “Who’s Hiring in Performance Marketing”

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PMA 2014 Salary Survey Results

PMA 2014 Salary Survey Results

Provides the results of the PMA 2014 Salary Survey, including average ranges for positions in the industry such as Affiliate Marketing Associate, Manager, etc…

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PMA Job Board Report – Who’s Hiring in Performance Marketing

PMA Job Board Report – Who’s Hiring in Performance Marketing

Published January 31st, 2015 – a report on “Who’s Hiring in Performance Marketing”

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The Benefits of using Affiliate Links Over Adsense, For Bloggers

The Benefits of using Affiliate Links Over Adsense, For Bloggers

For one influential blogger, here are three lessons learned that reinforce why links via affiliate
marketing trump Google AdSense.

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PMA Black Friday and Cyber Monday Resources

PMA Black Friday and Cyber Monday Resources

The PMA’s collection of resources across the industry for 2014 Q4, Black Friday and Cyber Monday. Designed to help Retailers and Affiliates maximize their efforts during this season.

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PMA Compliance Council Guide to the Canada Anti-Spam Law

PMA Compliance Council Guide to the Canada Anti-Spam Law

The PMA Compliance Council’s Guide to the Canada Anti-Spam Law, outlines key recommendations to marketers who wish to send commercial emails to consumers in Canada.

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Attribution White Paper

Attribution White Paper

The Performance Marketing Association and the PMA’s Industry Advancement Council has identified ‘attribution’ as a key challenge facing advertising and performance marketing professionals, but it is also an area of great opportunity.

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Consumer Offer Value Survey

Consumer Offer Value Survey

This study measures the value of services from coupon, offer, deal and reward publishers to consumers (publishers who offer discounts and offers, as well as publishers who offer loyalty programs).

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Blogging and New Media Disclosure Information

Blogging and New Media Disclosure Information

As a blogger or new media professional, it is important to make sure that you stay within the guidelines…

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Performance Marketing Glossary

Performance Marketing Glossary

The performance marketing industry can be complicated, with a large diversity of company types, marketing methods…

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Guide: Benefits of Performance Marketing for Bloggers

Guide: Benefits of Performance Marketing for Bloggers

The Benefits of Performance Marketing for Bloggers” outlines the key benefits of integrating performance marketing into a blog monetization strategy.

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Email Marketing Compliance and Best Practices

Email Marketing Compliance and Best Practices

The purpose of this guide is to inform performance marketers of key compliance requirements…

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Compliance Council Guide: Evaluating Network Compliance

Compliance Council Guide: Evaluating Network Compliance

Compliance plays an important role in the operation of any online marketing program…

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FTC Advertising Guidelines Updates

FTC Advertising Guidelines Updates

The purpose of this alert is to remind PMA members of the importance of compliance…

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Compliance Guide: Retailer Affiliate Agreements

Compliance Guide: Retailer Affiliate Agreements

The purpose of this guide is to provide best practices to advertisers, specifically retailers…

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Compliance Guide: Terms and Issues

Compliance Guide: Terms and Issues

The purpose of this guide is to provide detailed information on prevalent types of compliance issues…

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The Performance Marketing Association (PMA) strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets and big expectations, increasingly look to performance-based marketing initiatives to expand their business.

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