Compliance affects everyone in the affiliate marketing channel and protects both affiliates and merchants. Failure to disclose material connections can result in the FTC taking action against advertisers, affiliates and agencies....
The FTC held a public workshop on September 15 entitled “Putting Disclosures to the Test.” Although I did not attend in person, I did watch via webcast. According to the FTC, both the webcast and accompanying materials will be available soon.The workshop started with basic...
FTC Disclosure Public WorkshopOn September 15, 2016, the Federal Trade Commission will be holding a public workshop to examine the effectiveness of disclosures. Although the workshop will include various types of disclosures including privacy policies and nutritional labeling, the part that will most impact performance...
For a limited time, the PMA is offering its newly-revised FTC disclosure whitepaper for free (regularly $49 for non-members). The document, entitled Blogging & New Media Disclosure, has been updated to take into account recent clarifications and investigations by the FTC.Although the paper is written...
FTC Settles with Lord & Taylor re: Blogging Disclosure The FTC had charged the Lord & Taylor paid bloggers to promote a specific line of clothing, the 2015 Design Lab Collection. Additionally, Lord & Taylor gave 50 dresses to select bloggers and paid promotional post fees...
On October 30, 2015 - The FTC held a workshop titled "Follow the Lead" which discussed lead generation and the assorted privacy and consumer concerns that go along with it. ...
New FAQ from the FTC regarding disclosure requirements for performance based marketing. ...
“Operation Full Disclosure” Underscores Importance of Compliant Advertising PracticesDuring the last quarter of 2014, the Federal Trade Commission sent warning letters to more than 60 companies that allegedly failed to make adequate disclosures in their television and print ads. Referred to as “Operation Full Disclosure,”...
Email is the old kid on the block when it comes to digital marketing. The channel has been around since 1978 when the very first unsolicited email marketing campaign was sent to about 400 recipients promoting a computer system. The campaign was a wild success...
