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PMA 2025 Board of Directors Nominees
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID and voting link. In order to ensure that each company only gets...
Big Affiliate Marketing Compliance News Day
Compliance may not be most people's favorite affiliate marketing topic, but some days the news is just too big not to share in the hopes of starting conversations. If you are in the PMA member Slack, you know that a couple of really interesting things...
An Email Marketing Compliance Refresher – Updated for 2024
Email is the old kid on the block when it comes to digital marketing. The channel has been around since 1978 when the very first unsolicited email marketing campaign was sent to about 400 recipients promoting a computer system. The campaign was a wild success...
Can the PMA Help Your Professional Development?
Whether you are a new employee at a big corporation or a long-time solopreneur, professional development is important for everyone in their career. You may work for a company that requires you to set your goals and chart your progress every year. Or maybe you...
Changes to the Telemarketing Sales Rule (TSR): What You Need to Know
The Federal Trade Commission (FTC) has recently announced significant amendments to the Telemarketing Sales Rule (TSR), which came into effect in March 2024. These updates reflect the FTC’s ongoing efforts to combat fraudulent and abusive telemarketing practices while providing stronger protections for consumers and adapting...
Video Replay of Navigating Subnetworks: Strategies For Retailers And Publishers
The PMA Compliance Council recently hosted a webinar on LinkedIn to discuss subnetworks and how both retailers and publishers can work with them. The overall theme of the webinar was definitely TRANSPARENCY! Click here to watch the video replay. A special thanks goes out to PMA...
The FCC Impact on Lead Buyers and Sellers (Part 2)
Part 2, How is the industry responding? (Click here to read Part 1, What Happened?) The Federal Communication Commission’s new rule is having a big impact on the industry. In case you missed the first blog, the new rule contains a 1-1 consent requirement for lead generation...
Consent Management Platforms 101
Cookie consent is something that affiliates are increasingly coming across, so what does it mean for the average publisher using affiliate marketing? What Are Cookies? Everyone knows what cookies are – or think they do. Put simply a cookie is an alphanumeric file stored on a user’s...
PMA 2023 Year in Review
It was an incredibly busy year for the Performance Marketing Association! Sometimes it's hard to realize just how much you are accomplishing until you look back at it over time. While we could definitely feel the momentum building as the year went on, it is...
Threads and Affiliate Marketing: What You Need to Know
If you are anywhere online these days, you have heard about Threads, the new Meta app that is attempting to be a Twitter alternative. Setting aside all of the politics and personalities behind the situation, it's clear that Threads is getting some traction, at least...
PMA Recap of ASE22
It was truly a pleasure meeting up with new and (hopefully!) prospective members in New York last week. The PMA started the conference by hosting its much-anticipated cocktail brunch. Over 50 members gathered to celebrate being back to in-person networking again. A big thanks goes...