The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID to vote on the ballot located on SurveyMonkey. In order to...
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing important updates for 2021 and how to make sure your sites are prepared. Join us for a round table discussion entitled Update Your...
President Biden is beginning to give some visibility into the changes he intends to make to the departments that enforce the laws that most closely impact performance marketing. His approach is first becoming clear at the two agencies most closely tied to performance marketing: the...
Consumers today have access to a ton of information about products and services online. Reviews are central to many shopping experiences on retailer websites and reviews and recommendations are readily available on websites and in social media. This content provides consumers with a wealth of valuable...
As part of our continuing efforts to help educate the industry on disclosure requirements, the Compliance Council has been researching the issue of whether and to what extent affiliates need to use the Facebook Branded Content Tool (also known as the Handshake Tool). Toward that...
When speaking with other retailers and merchants about becoming members of the PMA, I am often asked what benefit we (Jane.com) have gained from our membership. I thought it would be easiest to put a post together to list out some of those benefits in...
From the European Union General Data Protection Regulation (GDPR) and the Cambridge Analytica controversy, to California’s GDPR-like privacy law and other state legislative efforts, the year 2018 brought an unprecedented focus on consumer privacy, big data and compliance. Several states have either passed or bolstered cybersecurity...
As the year draws to a close and we all focus on maximizing revenue during the holiday shopping season, we can't forget to start looking forward to the first quarter of 2019. As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA...
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company's link to vote. In order to ensure that each company only gets one vote,...
As Influencers continue to cross over into Affiliate Marketing, the focus is being placed on how best we can all work together to continue strengthening the Performance Marketing industry. This past Monday, September 17th, the PMA hosted the Influencer Marketing vs. Affiliate Marketing webinar. This...