As a blogger or new media professional or a company that works with these individuals, it is important to make sure that you stay within the guidelines established by the Federal Trade Commission ("FTC" or "Commission") with regards to disclosure. These guidelines have been in...
GTOManagement is a Corporate Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 21.
As a longtime outsourced affiliate manager, I’ve had the pleasure of managing and consulting with many companies about their affiliate programs. It never fails to surprise me that sometimes even the largest brands forget that the details can be so very important to the success of their affiliate programs.
One mistake I see many affiliate programs make is using the default network contact emails. First impressions mean a lot when it comes to application emails and, while not every network allows for customization, when it’s available you should take advantage of it.
The Performance Marketing Association’s mission is to advance and protect responsible performance marketing. One of our main goals is to advocate on behalf of the businesses that comprise the performance marketing industry and we’ve vigorously done so, since 2008.
As 2014 is shaping up to be an interesting year for performance marketing with Do-Not-Track, Consumer Privacy and FTC Compliance legislation on the table along with additional Internet sales tax reform legislation, the PMA will be working diligently to provide leadership and guidance to protect against the unconstitutional laws that threaten our industry.
To that end, we want to keep you updated on the Federal and State legislative activity concerning Internet sales tax (both passed and proposed), so that you can be aware of how it may impact your business.
Disclaimer:
This information is not tax or legal advice, it does not necessarily represent the PMA’s position(s). It is provided as a courtesy for your convenience. The PMA shall not be responsible for the accuracy of such information, especially considering a portion of the information may be provided by third parties. We therefore disclaim all liability and responsibility arising from any reliance placed on such information. You should consult with your own legal and tax advisors before taking or refraining from taking any actions.
Thank you to the following industry leaders for running for the PMA 2014 Board of Directors.
Board member terms are 2 years, and board members serve up to 3 consecutive terms. Industry Champion level (formerly known as Platinum level) members have 5 total seats; Corporate level (formerly known as Gold level) members have 4 total seats; the elected board then chooses 2 at-large members.
For 2014, three (3) board seats have opened up:
These new board members will join the following seated board members:
An open letter from the Performance Marketing Association: What will it take to get serious about the need for strong representation of the Performance Marketing Industry? Dear Friends, Geez, what a year it’s been so far! Both legislators and regulators have heightened concerns over how advertising and Internet...
