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PMA Industry Report: Benefits of Performance Marketing for Bloggers

PMA Industry Report: Benefits of Performance Marketing for Bloggers

Welcome to the PMA Industry Report. PMA Board of Directors member, Angel Djambazov of Lab6 Media, hosts this episode which includes Publisher Recruitment Council Members: Carrol Lee, Business Development Specialist, for Schaaf-Partner Centric and Meaghan Causton, Publisher Development, for All Inclusive Marketing.

Today’s discussion centers on a new informative one sheet created by PMA Publisher Recruitment Council that outlines the benefits of performance marketing and the affiliate channel for bloggers. We go in-depth covering topics including:

  • how affiliate marketing can empower bloggers;
  • advantages of performance marketing over more popular monetization channels like AdWords;
  • ways to find the right advertising partner;
  • flexible types of ad units a blogger can use;
  • and FTC disclosure when using affiliate links

Listen to the podcast here.

The Publisher Recruitment Council is chaired by Lucy Bartlett of VigLink.

Recent work from the Publisher Recruitment Council:

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Angel Djambazov

Angel Djambazov is the owner of a digital marketing agency specializing in niche retail clients. He is the winner of two Affiliate Manager of the Year awards (2006, 2009) and one Affiliate Marketing Advocate of the Year award (2010) from Affiliate Summit. In 2011 he was named one of the Top 25 Performance Marketing Influencers by ImpactRadius and the same year his agency won the Affiliate Agency of the Year award from Affiliate Marketing Awards at ad:tech. He is also a sometime organic farmer.
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