You bet it is! To be fair, I'm a pretty die-hard advocate of Performance Marketing, and tend to see hints of its existence and absence in every marketing strategy known to man. That being said, I truly believe that Influencer Marketing checks off all of the...
The PMA raised $1800 in its recent Summer Online Auction thanks to the support of our members....
The Compliance Council reviews a new document published by the LeadsCouncil. ...
A look back at what the Performance Marketing Association accomplished in 2016....
The PMA is made up of a diverse group of professionals who are known throughout the industry. Many PMA members will be speaking about a wide variety of topics at Affiliate Summit West 2017. To help promote their sessions and let others know how they...
A U.S. Court of Appeals affirmed a lower court decision holding an affiliate network (CPA network) liable for theiraffiliates' false advertising. ...
Two recent cases in the Southern District of New York held that merchants could file a cause of action against publishers for false advertising where the publishers were referring readers to other merchants for whom the publishers would earn a commission. ...
2015 was a busy year for the Performance Marketing Association Councils. Throughout the year each Council worked on various projects, whitepapers, and infographics. Here are a few of the most popular that you might have missed.The Benefits of Using Affiliate Links Over Adsense, For Bloggers:...
Affiliate Summit East 2015 is over and it’s another one for the history books. The Performance Marketing Association took the Big Apple by storm with a Meet Market table at ASE15, a meeting for board members and PMA Council Chairs, and many members speaking on panels...
The views in the following article belong to its writer and should not be considered the collective opinion of the PMA. The PMA welcomes counterpoints on this issue and will consider publishing opposing views. No Immunity for Affiliate Network with Ability to Control Advertising Process In 2011,...
Welcome to the PMA Industry Report. PMA Board of Directors member, Angel Djambazov of Lab6 Media, hosts this episode which includes Publisher Recruitment Council Members: Carrol Lee, Business Development Specialist, for Schaaf-Partner Centric and Meaghan Causton, Publisher Development, for All Inclusive Marketing.Today's discussion centers on...
