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The GDPR and Affiliate Marketing: What You Need To Know
Learn more about the General Data Protection Regulation (GDPR) and how it impacts those in the performance marketing industry....
What You Missed from the PMA in 2017
Short summation of some of the big things the PMA accomplished in 2017 including survey results, whitepapers, and infographics. ...
New Compliance Council Whitepaper on Influencer Disclosure
Learn the basic disclosure requirements in influencer marketing in this whitepaper produced by the PMA Compliance Council. Free download....
Is Influencer Marketing a Performance Marketing Strategy?
You bet it is! To be fair, I'm a pretty die-hard advocate of Performance Marketing, and tend to see hints of its existence and absence in every marketing strategy known to man. That being said, I truly believe that Influencer Marketing checks off all of the...
PMA Summer Auction Results
The PMA raised $1800 in its recent Summer Online Auction thanks to the support of our members....
LeadsCouncil Publishes New Lead Generation Standards Guide
The Compliance Council reviews a new document published by the LeadsCouncil. ...
What You Missed From the PMA in 2016
A look back at what the Performance Marketing Association accomplished in 2016....
PMA Members Speaking at Affiliate Summit West 2017
The PMA is made up of a diverse group of professionals who are known throughout the industry. Many PMA members will be speaking about a wide variety of topics at Affiliate Summit West 2017. To help promote their sessions and let others know how they...
Affiliate Marketing Network Liable for Deceptive Advertising
A U.S. Court of Appeals affirmed a lower court decision holding an affiliate network (CPA network) liable for theiraffiliates' false advertising. ...
Affiliates Sued By Merchants for False Advertising
Two recent cases in the Southern District of New York held that merchants could file a cause of action against publishers for false advertising where the publishers were referring readers to other merchants for whom the publishers would earn a commission. ...
What You Missed from the PMA in 2015
2015 was a busy year for the Performance Marketing Association Councils. Throughout the year each Council worked on various projects, whitepapers, and infographics. Here are a few of the most popular that you might have missed.The Benefits of Using Affiliate Links Over Adsense, For Bloggers:...