LeadsCouncil Publishes New Lead Generation Standards Guide
LeadsCouncil recently launched their 2017 Lead Generation Standards Guide. It is a very important read for all participants in the lead gen industry. The guide provides a set of standards that apply to both buyers and sellers of leads. They cover:
- Contracting practices
- Marketing practices
- Handling of Consumer Data
The standards guide makes an important stride towards self-governance in the lead generation industry. The regulatory bodies that oversee industries served by lead generators have generally encouraged industry self-regulation, and in some cases regulatory bodies have even published principles they believe to be important in industry self-regulation, such as the FTC’s behavioral targeting self-governing principles.
To date, the PMA has chosen to educate members as opposed to regulate them. However, we’ll be watching the LeadsCouncil developments with great interest.
If you buy or sell leads, please take a few minutes and read through the standards. We expect that they’ll continue to represent a central expectation for how business gets done in the lead generation industry.
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