PMA 2019 Board of Directors Nominees
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s link to vote. In order to ensure that each company only gets one vote, it is imperative that companies look out for this email and vote accordingly. Voting will begin on Monday, and votes must be submitted by November 30. Thank you to all who participated in nominations!
“Katy Atlas is the Chief Strategy Officer of Wickfire, a performance marketing company shortlisted by the International Performance Marketing Association for Best Performance Marketing Technology in 2017 and Best Automation or AI in 2018.
Katy leads Wickfire’s business development team, which has grown Wickfire’s affiliate partnerships to 2,500 advertiser clients and over $250 million in referred sales.
Prior to joining Wickfire, Katy spent ten years as a corporate litigator with a focus on media and advertising law. She was recognized three times as a Super Lawyers Rising Star, awarded to the top 2.5% of attorneys under 40 in each state. She has in-depth experience analyzing compliance and regulatory issues in the online advertising space and currently serves on the PMA’s Publisher Recruitment and Education Council.”
“With 15 years’ new business experience in the affiliate channel – 10 of which spent with the Awin US Group (Awin and ShareASale) – Nick Cartwright successfully drives client acquisition efforts for the company on a regional and global scale, providing a consultative and strategic approach for prospective e-commerce partners to ensure they benefit from the full Awin US Group proposition. Nick’s comprehensive knowledge of the affiliate industry and expertise managing profitable relationships for leading global brands across all verticals is evident, with some of his larger procurements to the client portfolio including StubHub, Etsy, Hyatt and Quora.
His passion for and dedication to the affiliate channel is evident in his goals for the Performance Marketing Association, championing the performance marketing industry and how successfully the channel can drive exceptional ROI for any e-commerce business. Specifically, Nick will focus on developing a standard code of conduct and best practice guidelines to be put in to effect for affiliate networks, with special consideration on increased transparency and visibility into a network’s publisher activity. Furthermore, he will work to ensure the channel is well positioned to overcome future data policy changes, leveraging the framework Awin Global has put in to practice regarding Europe’s Global Data Protection Regulation and ePrivacy Regulation, and Apple’s Safari update Intelligent Tracking Prevention 2.0.”
I have served on the board for 4 years and would like the opportunity to continue to serve. Between our industry survey project and our goals to elevate the profile of the association, there is still a lot of work to do and I’m eager to see these initiatives through to success and ready to help direct the process.
“Sarah Johnson is Acceleration Partners’ Chief Client Officer and has served on AP’s leadership team for over six years. She is responsible for the success of our 95+ member Client Services team, the happiness of our clients and AP’s global client relationships. She’s been instrumental in shepherding the success of key client engagements including Uber, adidas, and Airbnb.
Sarah’s commitment to strategic growth has been a driving force behind AP’s transparent, authentic, high-performing culture. She is passionate about nurturing industry relationships, developing people, creative problem-solving and ensuring we never stop outperforming for our clients.
Sarah is also accountable for the ongoing development of AP’s affiliate management methodology. She is currently focused on identifying opportunities to incorporate business intelligence tools into strategic affiliate management and expand definitions and perspectives of what publishers are and do in performance marketing.
Prior to leading AP’s Client Services team, Sarah oversaw a digital strategy business unit focused on SEO, SEM and paid social. As the founder of a successful online retail business, she’s also had many years of early e-commerce experience. Having partnered and collaborated with many past and present PMA board members, Sarah knows firsthand the significant role the PMA plays in the future of digital marketing. She also keenly understands the potential of the organization to be a lighthouse for the entire industry in terms of thought leadership, cross-channel collaboration, innovative performance-based partnerships, sophisticated technology and advanced training.
In her position overseeing the affiliate program management team and affiliate management training program for one of the largest employers in the industry, Sarah is passionately committed to supporting the PMA and helping it be become the premier thought leader among performance marketers.”
“Hello! I am Tara McCommons, VP of Sales and Marketing at LinkConnector. Since beginning my career in affiliate marketing in 2004, I’ve established a successful record in fueling revenue growth through the development and leadership of strategic partnerships. I’ve had the privilege of speaking at industry conferences, contributing to FeedFront magazine, and actively being involved with the PMA for the past 6 years (beginning as a member of the Publisher Recruitment Council, followed by the past 4 years as a BOD member).
I am excited for the opportunity to continue deepening my contribution to shaping our industry through this PMA Board leadership position. I have been honored to serve on the PMA Board for the past 4 years as Membership Committee Chair, if elected for another term, I will use my business development talents to passionately grow PMA membership on all levels. My efforts will directly contribute to the critical revenue demands needed to support the PMA’s long-term mission.
Identifying and nurturing prosperous business relationships is an area where I thrive. My expertise in compelling others to understand and share my belief in an organization’s mission and value proposition would enable me to cultivate strong, new member relationships for the PMA.
As part of this initiative, I would be committed to advocating the rewards available to new PMA members, our 2018 accomplishments, 2019 goals, our plans to achieve those goals, and the influence a membership has in progressing our industry’s future as a valuable marketing channel.
I look very forward to the opportunity to serve if re-elected.”
Gregory D Powell
Tactical Marketing Co
“I’d love to see 2019 be the year we make some changes to ensure our industry isn’t on sustainable, but one of the best performing sales channels any online merchant can have.”
Greg Powell started managing his first affiliate program in 2003; falling in love with the performance marketing industry and continuing to grow into the space for the past 15 years. Greg has personally managed programs of ever imaginable genre, and given consulting and sales leadership training to merchants (and publishers) around the world. Greg has presented on industry topics at conferences on 4 continents, and contributed to the industry on countless forums, podcasts, press releases, editorials and conference calls. Greg is an Advisory Member to Affiliate Summit and a member of the PMA.
In April 2016 Powell launched a new affiliate marketing agency, Tactical Marketing Co. which now provides expert affiliate management to 16 merchants in industries ranging from travel, subscription, outdoors and apparel. Tactical Marketing and Greg have strived to provide excellent and innovation to performance marketing brands and publishers of all sizes and verticals.
Greg has a wife of 15 years, two boys (7 and 2) and new french bulldog named Wally and still considers himself the best drummer at any ASW/ASE event!
“In the last couple of years, I have again descended into the performance marketing arena listening and bridging gaps between technology, retailers & networks while acquainting those with how Wildlink is a new breed of publisher driving incremental revenue for merchants.
I bring two decades of digital performance marketing expertise. Currently I’m Vice President for Wildfire Systems, creator of Wildlink, the first of its kind monetization platform for social messaging, since its inception in 2017. Previous executive roles include Ticketmaster, World Poker Tour (WPT), & Rubicon Project. I am Board Advisor at SeatSafe and sit on the PMA’s Publisher Recruit Counsel. My academic background includes a BA in Political Science, an MPA in HR Management & an MBA in Marketing.
Revell led Affiliate Partner Marketing & Distribution at Ticketmaster (NYSE: LYV). He championed strategic marketing & licensing distributed commerce partnerships with media, entertainment, & travel brands with Facebook, CBS, Shazam, iHeartMedia, Expedia, Travelzoo, Gannett, Bandsintown, & SeatGeek.
At WPT (LSE: BPTY.L), Revell was SVP Global Digital Marketing for the wildly popular series, which created a new vanguard in televised poker becoming the preeminent televised gaming brand. He developed a then first of its kind Live Updates Desk, a digital broadcast streaming live directly from the tour’s Final Table. Working with broadcast partners The Travel Channel & GSN synthesizing WPT omnichannel digital engagement. At a press conference at The Bellagio, he unveiled its first subscription membership product ClubWPT.
Revell’s had the privilege to be an early part of ground-breaking businesses including Infoseek, now The Walt Disney Company (NYSE: DIS), L90, now MaxWorldwide (NASDAQ: IAC), 411 Web Interactive (a past Newsweek top 100), & Rubicon Project (NYSE: RUBI).
I’d be thrilled to help in any way to further the PMA’s mission given the opportunity!”
“I have been serving on the PMA Board of Directors for the past 2 years and look forward to serving again. As the affiliate industry changes we need a group like the PMA to look at the changes and communicate effectively what those changes mean to the members. Issues like FTC Compliance and Apple ITP 2.0 tracking are here to stay and as the industry grows and matures we will see more issues like this come to prominence and a group like the PMA is vital to the industry.
I have been in the affiliate industry since 1997 on both the affiliate and retailer side of things. I am currently working at Fanatics.com running the affiliate programs for Fanatics, FansEdge, NFLShop, NBAStore, MLBShop, Shop.NHL.com, and about 20 of our other properties.”