For a limited time, the PMA is offering its newly-revised FTC disclosure whitepaper for free (regularly $49 for non-members). The document, entitled Blogging & New Media Disclosure, has been updated to take into account recent clarifications and investigations by the FTC.

Although the paper is written specifically with bloggers in mind, it is a comprehensive resource that also covers how merchants should monitor bloggers and other influencers. Highlights include:

• When disclosures are required
• Where disclosure should be placed on blogs and social media
• Whether site-wide disclosure is effective
• Who is liable for failure to disclose

Throughout the content you will find definitions, real-life examples, and sample factual scenarios. The paper ends with 11 Basic Rules that merchants and affiliates alike need to understand and implement.

A product of the Compliance Council, the paper was authored by Richard B. Newman, an Internet Law Attorney at Hinch Newman LLP.  The free offer will expire June 30, 2016.

Download Blogging and New Media Disclosure Information today.