For a limited time, the PMA is offering its newly-revised FTC disclosure whitepaper for free (regularly $49 for non-members). The document, entitled Blogging & New Media Disclosure, has been updated to take into account recent clarifications and investigations by the FTC.
Although the paper is written specifically with bloggers in mind, it is a comprehensive resource that also covers how merchants should monitor bloggers and other influencers. Highlights include:
When disclosures are required
Where disclosure should be placed on blogs and social media
Whether site-wide disclosure is effective
Who is liable for failure to disclose
Throughout the content you will find definitions, real-life examples, and sample factual scenarios. The paper ends with 11 Basic Rules that merchants and affiliates alike need to understand and implement.