AI Regulations in Marketing AI's role in marketing is under increasing scrutiny, with several regulations shaping its use: FTC Guidelines: Emphasize transparency and truthfulness in AI-generated content. GDPR: Enforces strict data protection standards in the EU. CCPA: Similar to GDPR, it mandates transparency in data collection and usage in...
In an era where digital platforms have revolutionized the way we shop for financial products, the Consumer Financial Protection Bureau (CFPB)'s latest guidance issued on February 29, 2024, serves as a critical wake-up call for businesses leveraging comparison-shopping tools. With a clear mandate to eliminate...
The Federal Trade Commission (FTC) has recently announced significant amendments to the Telemarketing Sales Rule (TSR), which came into effect in March 2024. These updates reflect the FTC’s ongoing efforts to combat fraudulent and abusive telemarketing practices while providing stronger protections for consumers and adapting...
Part 2, How is the industry responding? (Click here to read Part 1, What Happened?) The Federal Communication Commission’s new rule is having a big impact on the industry. In case you missed the first blog, the new rule contains a 1-1 consent requirement for lead generation...
Part 1, What happened? As most of you know, the Federal Communication Commission published the final rule changing the definition of consent in January 2024. The final version changed the deadline from 6 months to comply to 12 months. While an extra six months sounds pretty...