When an advertiser makes the decision to either work or not work with a coupon affiliate, special considerations need to take place. For our purposes today we define “advertiser” as either a retailer or merchant. On a recent call for the Retailer and Merchant Council, PMA...
JebCommerce is a Corporate Member of the Performance Marketing Association.
I have the distinct honor of serving on the Measurements and Insights Council of the PMA with some of the industry’s best and brightest.
Our conversations and activities many times center on how can the PMA, it’s members and this particular committee provide better data and insight on our industry to allow advertisers, publishers, agencies and networks do their job better, but also represent the channel more effectively and defend the sales attributed to it. It’s conversations like these that I love.
