PMA Featured Member: MailCon
FollowLearn more about this week’s Featured PMA Member– Platinum Level MailCon!
What are you most excited about now that you are a PMA member?
MailCon is thrilled to join the Performance Marketing Association and leverage this membership to foster greater collaboration within the email and performance marketing industry. As the world’s largest in-person email marketing conference, we’re eager to connect with industry peers, contribute to advancing email and performance marketing standards, and capitalize on PMA’s extensive resources to spur innovation and best practices, especially as we gear up for our upcoming MailCon event, which returns for a one-day conference at Convene in Times Square, New York on July 28, the day before Affiliate Summit East. The latest MailCon conference arrives during a pivotal period due to the email deliverability issues plaguing mailers, performance marketers, affiliate marketers, and lead generators, and we’re looking forward to further identifying solutions and best practices with PMA members.
This partnership with PMA aligns perfectly with our mission to connect and empower email marketers through community and resources that address critical issues, explore emerging trends, and enhance the overall effectiveness of email marketing. The resources and networking opportunities provided by PMA will undoubtedly support MailCon in our ongoing efforts to facilitate valuable connections, drive excellence, and set new benchmarks in the email marketing industry.
What is your company all about, and how does it work?
MailCon is owned and operated by performance marketing software company Phonexa. Phonexa acquired MailCon in 2018, and we produced the first event under new ownership in 2019.
Our events aim to unite email industry professionals and thought leaders worldwide to foster innovation, share knowledge, and provide a platform for networking and collaboration within the email marketing community.
We offer events, webinars, and networking opportunities covering various topics relevant to email marketing. Our events feature keynote presentations, panel discussions, and workshops led by subject matter experts focusing on the latest trends, technologies, and best practices and strategies in email marketing.
We believe in the power of community and the importance of staying ahead of the curve in an ever-evolving industry. Our conference provides attendees valuable insights, actionable strategies, and the opportunity to connect with peers, partners, and potential clients. Whether you’re looking to improve your email deliverability, enhance your marketing automation, or explore new marketing technologies, MailCon offers the resources and expertise to help you succeed.
What are your core business values?
MailCon’s core values center on community, education, innovation, and excellence. We’re dedicated to building a community and being a resource that provides top-tier educational content and networking opportunities to empower marketers and industry professionals.
We embrace change and continuously seek new and innovative ways to enhance our events and services to better serve the email marketing industry. Our commitment to innovation drives us to explore new avenues and ideas to help elevate the careers, businesses, and marketing efforts of our attendees and partners.
Building a strong and supportive community is at the heart of MailCon’s mission. We bring together a diverse group of professionals from various industries to foster networking, collaboration, and the exchange of ideas. Our events create meaningful connections that help individuals and businesses grow. MailCon strives for excellence in everything we do. From organizing high-quality events to delivering impactful content, we’re committed to maintaining the highest standards. We aim to provide an exceptional experience for our attendees, speakers, and partners, ensuring they receive maximum value from participating.
What are the biggest benefits a client gets when working with your business, and with which clients do you work best?
MailCon offers many benefits, including networking opportunities, in-depth educational sessions, and direct engagement with industry leaders. These give community members and attendees the tools and insights they need to excel in the competitive marketing landscape. However, the biggest benefits we offer our attendees are community and support. Being part of the MailCon community means joining a supportive network of professionals passionate about marketing excellence. Clients benefit from this community’s collective knowledge and experience, which can help them overcome challenges and achieve their goals.
We work best with various professionals, including email and omnichannel marketers, marketing agencies, technology partners, and brands looking to enhance and scale their email marketing efforts.
Tell us about your audience and demographic.
Over 6,000 executives have attended MailCon since its inception in 2017, and 70% of event attendees are directors and C-level marketing decision-makers.
MailCon’s audience and demographic comprises a diverse group of professionals within the email and omnichannel marketing industry. Our attendees include email marketers, digital marketing professionals, marketing executives, business owners, technology providers, and industry experts from various sectors. Our events attract a global audience from multiple industries, including e-commerce, finance, healthcare, travel, and more.
Any upcoming opportunities that you’d like to share?
Absolutely! As I mentioned, MailCon returns for a one-day conference on July 28 at Convene in Times Square, New York. The conference will focus on critical deliverability issues impacting email marketers today, offering a comprehensive platform for attendees to gain valuable insights and strategies from industry leaders.
The agenda features an all-star lineup of expert speakers who will share their knowledge on the latest trends, technologies, and best practices in the marketing landscape. Additionally, attendees can engage in networking sessions, allowing them to build valuable connections and collaborate with peers who share their passion for marketing excellence.
This year’s MailCon is a can’t-miss event for email marketers seeking to enhance their skills, expand their network, and better understand the key issues affecting email deliverability.
What makes your business stand out from your competitors and gives you the edge?
MailCon distinguishes itself as the world’s largest in-person email marketing conference by offering a unique blend of comprehensive education, groundbreaking solutions, and a thriving community. Our unique approach and dedication to innovation, education, and community building provide a competitive edge. By offering an unparalleled platform where people can come together to learn, we help email marketers stay ahead of the curve and excel in their marketing endeavors and careers.
Thank you, MailCon, for your support of the PMA!
(Member spotlight features are available to Industry Champion, Platinum, and Gold Members who fill out the applicable form here).
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