PMA Featured Member: PartnerCentric
FollowLearn more about this week’s Featured PMA Member– Industry Champion PartnerCentric!
What are you most excited about now that you are a PMA member?
We are thrilled to be part of a community that champions best practices and innovation in performance marketing. As a PMA member, we look forward to continuing contributing to industry discussions, accessing cutting-edge research, and networking with fellow leaders to drive the future of performance marketing. This membership provides us with a platform to share our insights, learn from peers, and further enhance the value we deliver to our clients.
What is your company all about and how does it work?
PartnerCentric is the largest independent partnership marketing agency in the industry that is also WBENC-certified, woman-owned and led. We specialize in affiliate marketing, partnering with publishers, influencers, content creators, and marketplace affiliates. Our innovative FUSE technology stack enhances our capabilities by offering insights and automation for strategic optimization and commission management. By focusing on performance-based strategies, we ensure high ROI, foster mutually beneficial partnerships, and deliver exceptional results for our clients.
What are your core business values?
At PartnerCentric, our core business values are the foundation of everything we do:
- Commitment: We deeply care about building authentic, meaningful relationships with our clients, and we celebrate their successes as our own.
- Innovation: We solve the biggest challenges in our industry by constantly testing limits and exceeding expectations with creative solutions.
- Vision: We are systems thinkers, balancing high-level strategic perspectives with ground-level execution.
- Independence: As independent thinkers, we pioneer unbiased partner performance.
- Clarity: We value truth and clear communication, cutting through complexity to reach the heart of the matter.
What are the biggest benefits a client gets when working with your business and with which clients do you work best?
Clients working with PartnerCentric benefit from our deep expertise, innovative technology, and personalized approach. We offer comprehensive affiliate marketing solutions through our proprietary FUSE technology stack, which optimizes partner programs and ensures high ROI. Our commitment to authentic relationships, visionary strategies, and clear communication sets us apart, driving significant growth for our clients.
We work best with clients who seek a combination of performance and content strategy and data-driven solutions to enhance their digital marketing efforts and achieve measurable results. These clients value collaboration, transparency, and innovation.
Tell us about your audience and demographic.
PartnerCentric serves a diverse range of Direct-to-Consumer (DTC) and Business-to-Business (B2B) brands. Our clients are collaborative and innovative, seeking unique, tailored solutions rather than cookie-cutter marketing programs. They value strategic, data-driven approaches and are committed to achieving measurable results. We work with forward-thinking brands that prioritize transparency, creativity, and effectiveness in their digital marketing efforts, ensuring mutual growth and success.
Do you have any requirements or restrictions to work with you?
PartnerCentric works with companies of all sizes and stages of maturity, from funded startups to enterprises. We seek partnerships with clients who are eager to explore new and innovative solutions and are open to diverse partnerships across the creator economy, marketplaces, and other performance marketing channels. Our ideal clients value data-driven strategies and are committed to achieving measurable results through contemporary and dynamic marketing approaches.
Any success stories you’d like to share?
PartnerCentric has numerous success stories showcasing our ability to drive exceptional client results. For instance, a globally recognized fashion brand achieved a 25X return on ad spend (ROAS) through strategic partnerships. Additionally, our work with Sideshow resulted in a 250% increase in orders by acquiring new customers and optimizing partnerships.
Moreover, our clients who previously managed in-house affiliate programs saw an average of 30% year-over-year revenue growth. Notably, a brand we recently managed experienced a remarkable 494% YoY revenue growth by the end of their first month with us. This increase grew to an average of 353% YoY within the first six months. These successes underscore our customized strategies and tech-driven insights that translate into exceptional brand performance.
Any upcoming opportunities that you’d like to share?
PartnerCentric is poised for exciting growth fueled by several key opportunities. The blurring lines between affiliate marketing and the creator economy drive substantial industry expansion, and we are at the forefront of this integration. We are also continuing to invest heavily in our proprietary FUSE technology, enhancing its capabilities and incorporating deeper AI integration into our workflows. These advancements will bring even greater value to our clients, enabling more precise optimizations and innovative marketing strategies. We are optimistic about the future and eager to leverage these opportunities for continued success.
What makes your business stand out from your competitors and gives you the edge?
PartnerCentric stands out due to our unique culture and technological advantage. Our team thrives in a flexible, remote working environment, fostering innovation and collaboration. In a landscape where consolidation is common, clients are seeking fresh, data-driven strategies. Our proprietary FUSE technology and its deep AI integration provide contemporary solutions that adapt to our rapidly evolving market. By offering tailored, innovative strategies, we meet the demand for new approaches, ensuring our clients stay ahead in the competitive performance marketing industry.
Thank you, PartnerCentric, for your support of the PMA!
(Member spotlight features are available to Industry Champion, Platinum, and Gold Members who fill out the applicable form here).
Katie Jones
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