PMA Featured Member: Phonexa
FollowLearn more about this week’s Featured PMA Member- Platinum level Phonexa!
What are you most excited about now that you are a PMA member?
Phonexa is honored to join the PMA, and we look forward to collaborating and supporting industry leaders to drive excellence in performance marketing, along with other opportunities the community offers. As a leading performance marketing software company, Phonexa is excited to engage with our peers, contribute to the advancement of industry standards, and leverage PMA’s resources to further innovate our solutions.
This partnership with the PMA is an ideal match for Phonexa because it aligns with our commitment to leveraging cutting-edge technology and data-driven strategies to help our clients achieve their goals. This especially rings true due to our involvement as the owner and operator of the email marketing conference MailCon. The upcoming MailCon conference returns for a one-day event at Convene in Times Square, New York, on July 28, the day before Affiliate Summit East. MailCon arrives at a crucial time, addressing the email deliverability challenges that mailers, performance marketers, affiliate marketers, and lead generators face. We’re excited to collaborate with PMA members to share our expertise, learn from other leaders, and collectively push performance marketing boundaries.
What is your company all about, and how does it work?
Phonexa is an enterprise-grade tracking software for performance and partner marketing. The Phonexa suite is the underlying tech that carries through the consumer lead and call lifecycle, helping performance marketing teams drive ROI for brands across affiliate, partner, and paid channels. Phonexa prioritizes outcomes-based marketing across customer interactions like clicks, calls, form submissions, website behavior, and more. Through its single operating solution, the Phonexa suite gives D2C publishers, networks, agencies, and brands unprecedented access and control to campaigns, eliminates lack of transparency across lead generation, and automates processes. The Phonexa suite allows clients to optimize frictionless customer acquisition efforts and analyze the sources that drive qualified pipeline.
What are your core business values?
Phonexa was founded on the principle that we don’t need to accept the status quo. We offer a versatile performance marketing suite designed to track and manage all customer interactions from affiliates, lead generators, and pay-per-call/lead marketing sources. Our platform provides advertisers, networks, and affiliates with a streamlined solution to maximize revenue and efficiency, ensuring optimal performance and seamless integration across various marketing channels. By developing lead-generation solutions that measure marketing performance, we fortify businesses and customers with tools to enhance their work and daily lives.
Our core business values are centered around innovation, integrity, and customer-centricity. We’re adamant about pursuing solutions that meet and exceed our customers’ expectations, demonstrating a deep commitment to their best interests. Simplicity is our passion, as we design our all-in-one performance marketing suite to be intuitive and user-friendly. Creativity is encouraged, allowing our team to explore new ideas and solutions that can transform the world of performance marketing. By adhering to these values, Phonexa empowers businesses to track, optimize, and automate their marketing efforts while protecting them from fraudulent and duplicate data, ensuring transparency, and maximizing efficiency.
What are the biggest benefits a client gets when working with your business, and with which clients do you work best?
Clients working with Phonexa benefit from a comprehensive performance marketing suite that offers seamless end-to-end lead management – all under the same roof. Our platform provides complete visibility into every aspect of marketing campaigns, enabling clients to track and optimize inbound and outbound calls, leads, clicks, emails, and SMS. This holistic approach ensures that businesses can maximize revenue and efficiency while maintaining compliance.
Phonexa offers advanced tracking and reporting capabilities, allowing clients to make data-driven decisions that enhance campaign performance and spur growth. For example, a UK-based affiliate network partnered with Phonexa to boost conversions by 219% and increase revenue by 437% by leveraging our platform’s robust features and compliance tools. This success story illustrates how Phonexa can transform marketing efforts and deliver results.
We work best with diverse clients, including brands, advertisers, agencies, and lead generators across various industries. Our platform benefits high-consumer traffic sectors such as insurance, finance, and home services. By offering tailored solutions that meet each client’s unique needs, Phonexa ensures businesses can achieve their marketing goals efficiently and effectively.
With Phonexa, clients can expect unparalleled support, innovation, and simplicity in managing their marketing efforts. Our commitment to driving excellence and setting new industry standards makes us the ideal partner for businesses looking to optimize their performance marketing strategies and achieve significant growth.
Tell us about your audience and demographic.
Phonexa’s core audience includes publishers, affiliate networks, direct advertisers, buyers, brands, agencies, and pay-per-call companies.
Do you have any requirements or restrictions to work with you?
N/A
Any success stories you’d like to share?
Where do we begin?! We share customer video testimonials and written case studies outlining client success stories on our website, but we’ve also had a series of other successes.
Our expansion into new markets has also been a significant milestone. We recently opened a new office in Toronto, Canada, furthering our commitment to providing top-tier service and support to our North American clients. The Canadian expansion reflects our strategic growth and dedication to meeting the increasing demand for our performance marketing products across the region. Additionally, we have headquarters in the United Kingdom and a global staff over 200.
Phonexa was recently honored as the “Best Bootstrapped SaaS Startup” at the SaaStock Awards, recognizing our exceptional growth and impact achieved without funding. This award underscores our ability to deliver high-quality solutions while maintaining financial independence and operational integrity.
Phonexa was also awarded the Overall SaaS Award in Marketing by APPEALIE, further cementing our position as a leader in providing effective marketing solutions.
As for some other industry recognition, we’re led by Los Angeles Times CEO of the Year award winner Lilit Davtyan, and Phonexa regularly garners top honors every quarter from the likes of G2, Capterra, Gartner, and others.
These success stories are a testament to Phonexa’s unwavering commitment to delivering exceptional results, driving innovation, and maintaining a customer-centric approach in everything we do.
Any upcoming opportunities that you’d like to share?
I mentioned it earlier – we’re thrilled to host MailCon on July 28 at Convene in Times Square, New York. The one-day event is a must-attend for anyone in the email and SMS marketing industry. This year’s MailCon will focus on critical deliverability issues impacting email marketers. Attendees will have the opportunity to gain insights from industry leaders, including an all-star lineup of expert speakers, exhibitors, and sponsors who will address the latest trends and technologies across the landscape.
MailCon assembles a diverse group of email marketing influencers. Nearly 6,000 mailers, affiliates, advertisers, and networks have attended MailCon since its inception, and 70% of event attendees are directors and C-level marketing decision-makers.
As Phonexa continues cultivating a global community for email and SMS marketers, we’ll connect MailCon attendees to our suite of solutions, specifically with announcements and updates around its email and SMS product, E-Delivery.
What makes your business stand out from your competitors and gives you the edge?
Phonexa’s performance marketing suite was created by affiliate marketers for affiliate marketers. We separate ourselves from the competition through our groundbreaking suite, which integrates performance marketing, lead generation, and affiliate marketing into a single operating solution.
Phonexa enables clients to stop tracking calls, leads, and clicks in siloes by automatically tracking every interaction. This comprehensive tracking system adds depth to marketing automation, lead generation, and distribution efforts, allowing businesses to set up customized dynamic ping trees for each advertiser and destination, driving more qualified calls and leads.
Our platform replaces disparate spreadsheet data, standalone tools, and home-grown attribution systems with automated publisher and campaign performance insights. With dynamic, customizable, and global dashboards, clients can see all their performance traffic sources, publisher and affiliate performance, and paid media buys in one central location.
Phonexa streamlines processes, saves time, and ensures optimal lead matching and delivery by building automated flows that span call and lead operations. From lead generation and distribution to conversion and beyond, our suite helps networks and agencies route leads and calls to the right places using self-serve tools, easy-to-use APIs, and automated payouts.
Our data center and network architecture exceed industry standards, providing robust protection against fraudulent and duplicate data. Phonexa allows clients to monitor partners, spot duplicate or fraudulent lead sources, and eliminate fraud, ensuring that they’re not purchasing the wrong kind of traffic.
Phonexa’s ambition to innovate motivates us to develop unique, enterprise-grade solutions. This approach, coupled with our commitment to innovation and excellence, gives Phonexa a distinct edge over competitors.
Thank you, Phonexa, for your support of the PMA!
(Member spotlight features are available to Industry Champion, Platinum, and Gold Members who fill out the applicable form here).
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