How Storefronts are Changing the Face of Affiliate Marketing
Acceleration Partners is a Corporate Member of the Performance Marketing Association.
Affiliate marketing is in a state of both growth and transition, with many new types of publishers expanding the scope of the industry. One of the most exciting areas of opportunity is affiliate storefronts, which not only give merchants the ability to connect with non-traditional affiliates, but present schools and other nonprofits with a robust new fundraising channel.
How Affiliate Storefronts Work
Here’s how affiliate storefronts work. Merchants create partnerships with schools and other nonprofits looking to raise money. The merchants then create a co-branded online storefront, usually on a page within their main site, that features their products along with pictures and logos from both organizations. These storefronts work with affiliate tracking, but give the affiliate a natural link to use in their promotion and create a more co-branded experience.
