Can the Coupon Code Survive (Video Replay)
FollowThe PMA Industry Advancement Council recently hosted a free webinar entitled “Can the Coupon Code Survive? A Timely Discussion of the Use of Promo Codes in eCommerce.” A video replay of that webinar is now available on LinkedIn.
Big thanks to our two sponsors for this event: dentsu and InfluenceLogic
The webinar discussed issues such as:
- Background on traditional coupon codes
- Primary advantages of promo codes for both brands and affiliate partners
- Problems with coupon code leakage
- Coupon scraping issues
- Solutions such as single use codes, gated landing pages, and hidden landing pages
- New technologies for attribution and coupon management
- Dealing with extensions that use coupons
Panelists for the webinar were:
- Choots Humphries (Council Chair), LinkConnector
- Cassandra Scarbeck, InfluenceLogic
- Jade Mayberry, Dentsu
- Joey Asleson, Team Bespoke
Thanks to everyone for making this webinar a success! Be sure to sign up for the PMA mailing list to be notified of our other upcoming webinars.
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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.
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