Video Replay of “Where (in) the Funnel Are You?”
FollowThe PMA’s Industry Advancement Council hosted a webinar entitled “Where (in) the Funnel Are You?,” which tackled the issue of publishers who are promoting at various points in the customer journey.
The webinar is now available for replay on Linkedin. Anyone is able to watch it with the link.
Thanks to our sponsor for this event– FMTC!
Here is just a sample of the questions our panelists responded to:
- When we think of performance or affiliate marketing, what are the traditional partner types and where are each in the funnel?
- What kinds of changes/mergers/crossovers are we seeing in where affiliates are now converting in the funnel?
- Why are we seeing changes in the way that affiliates appear within the funnel?
- How does media buying on a CPA basis impact all of this?
- What are the considerations for publishers who are considering making these types of changes to their promotions?
- What are some of the challenges that merchants face when publishers are crossing over?
- What types of things should we expect going forward as we see more of this?
Our panelists for this event were:
- Joey Asleson, Team Bespoke
- Choots Humphries, LinkConnector
- Joe Sousa, Fanatics
- Michelle Morgan, Acceleration Partners
- Kelly Ground, Gray Harbor Digital
- Tricia Meyer, Sunshine Rewards
We couldn’t do webinars like this without the support of our panelists and sponsors!
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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.
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