New Coupons and Deals Chair: Dylan Bertalli
FollowAs the PMA Coupons and Deals Council reconvenes after a two year hiatus, we are excited to announce a brand new chair– Dylan Bertalli!
Dylan Bertalli is an Account Manager at PartnerCentric, he has managed numerous affiliate programs, refining his experience in performance marketing while testing various coupon and deal strategies to increase growth. He is also the founder of Earn and Trade which recently launched an app, where he works alongside over 200 active affiliate programs, all centered around trials, deals and coupons.
With extensive experience on both the merchant and publisher sides of affiliate marketing. His journey in digital marketing, affiliate marketing, and consumer behavior, combined with a passion for driving innovation in the coupons and deals sector, highlights his dedication to advancing the field and delivering exceptional value to partners and clients.
The Coupons and Deals Council meets the 4th Wednesday of each month and is currently looking for members. We’ve recently added members from companies such as eAccountable, FMTC, Sleek, Hamster Garage, and SlickDeals.
The Mission Statement of the Council is: To create and impart a deeper understanding of the value of working with coupon and deal publishers for merchants. Through educational materials and case studies, the council plans to clearly demonstrate the proven value of coupon and deal publishers in the performance marketing equation. In addition, the council will work to develop guidelines for publishers in the space to insure that ethical standards and best practices are being followed.
For more information on joining councils, reach out to Tricia via email or Slack.
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