PMA Whitepaper: How Attribution Models Affect an Affiliate Program
FollowAffliate marketers often talk about “last click” attribution, but it is only a part of the story of the performance marketing industry. In fact, since the PMA first drafted this whitepaper in 2018 and included 7 different attribution types, even more have been added.
This week, the PMA updated its whitepaper “How Attribution Models Affect an Affiliate Program” with fresh data, developing attribution model definitions, and a refreshed network/platform chart.
This whitepaper is a must-read for anyone– publishers, networks, agencies, retailers–to better understand how attribution works in our industry and the many choices available.
A HUGE thanks goes to Dylan Bertalli from PartnerCentric. As Chair of the Coupons and Deals Council, he quickly stepped up this week to revamp the paper so that we could get an updated document out to the industry sooner rather than later. Thank you also to the Industry Advancement Council and all of the networks cited in the paper for their contributions.
Attribution options discussed in the paper include:
- First Click
- Last Click
- Coupon Code
- Preferred Publisher
- Custom Attribution
- Linear
- Time Decay
- Hybrid Attribution
- AI-Powered
- Privacy-First
- Event Attribution
- Email Attribution
Click Add to Cart to download the paper and learn about affiliate attribution tools.
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