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PMA Whitepaper: Coupon and Deal Affiliates – Key Drivers of E-commerce Growth

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Coupons and Deals

PMA Whitepaper: Coupon and Deal Affiliates – Key Drivers of E-commerce Growth

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There is no better time to evaluate the effectiveness of affiliate promotions than right after a holiday shopping season. Every industry survey consistenly shows that coupon and deal publishers are an important pillar of affiliate marketing.

The PMA Coupons and Deals Council is excited to release a whitepaper entitled “Coupon and Deal Affiliates: Key Drivers of E-commerce Growth.” This paper draws on whitepapers the council has done in the past but with added data from the 2025 shopping season as well as new trends in e-commerce that capitalize on deals and coupons.

Information in the paper includes:

  • Unlocking Growth: Diversifying Your Affiliate Program
  • Coupon and Deal Affiliate Strategies: Best Practices
  • Navigating the Modern Consumer: Affluent and Price-Conscious
  • Coupon Best Practices for Advertisers
  • Coupon Creation and Formatting Guidelines
  • Black Friday and Cyber Monday: Coupons Fueling Mobile Growth
  • Holiday Season: The Impact of Coupons on Holiday Spending
  • Coupons and Diverse Consumer Segments
  • AI and Coupons
  • and more!

Thank you to the Coupons and Deals Council for their contributions to this paper, but especially their Chair Dylan Bertalli from PartnerCentric.

Click Add to Cart to download the paper and learn about affiliate attribution tools.

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.
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