GTOManagement is a Corporate Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 21.
As a longtime outsourced affiliate manager, I’ve had the pleasure of managing and consulting with many companies about their affiliate programs. It never fails to surprise me that sometimes even the largest brands forget that the details can be so very important to the success of their affiliate programs.
Forgotten Item #1
One mistake I see many affiliate programs make is using the default network contact emails. First impressions mean a lot when it comes to application emails and, while not every network allows for customization, when it’s available you should take advantage of it.