FTC Settles with Lord & Taylor re: Blogging Disclosure The FTC had charged the Lord & Taylor paid bloggers to promote a specific line of clothing, the 2015 Design Lab Collection. Additionally, Lord & Taylor gave 50 dresses to select bloggers and paid promotional post fees...
The PMA Board of Directors are proud to announce the addition of 2 Directors for the 2016-2017 term. Joining the current Board will be Cristy Ebert, Senior Director of Marketing for Rakuten Affiliate Network, and Maryellen Garasky, Affiliate Manager for Jane.com Bringing on these two additional Directors...
Reserve your tickets to the Annual PMA Founders and CEO's Cocktail Hour - sponsored by TUNE and Davis & Gilbert, LLP. We'll have cocktails and appetizers. When: Sunday, January 10th from 6-7pm Where: Pampas Brazillian Grill, Las Vegas (inside the Planet Hollywood Mile of Shops) Who: Founders and executives from PMA...
First - thank you to everyone who participated, whether it be as a nominee or as a voter. It is critical to our organization in order to move forward the we have great candidates every year (which we do) as well as strong voter turnout...
On October 30, 2015 - The FTC held a workshop titled "Follow the Lead" which discussed lead generation and the assorted privacy and consumer concerns that go along with it. ...
The PMA hosts an annual Founders and CEO's Cocktail Party in conjunction with Affiliate Summit West. The guest list is limited to top executives of member and potential member organizations. A quick glance around the room and you'll see C-level execs from the industry's leading affiliate...
There has always been a large emphasis on search marketing, often just referred to as "Search" in the Performance Marketing Industry. As such, anything that relates to how search engines are ranking certain websites, or in this case - where consumers are conducting their searches...
As the results come in from Black Friday and Cyber Monday, most notably the report from comScore indicating that Monday was the heaviest online spending day to date, the Performance Marketing Association (PMA) gathered results from around the industry to highlight the importance of the...
Tired of seeing too many promotional posts in your news feed? Facebook is making changes and we have industry experts weighing in on how these changes will affect marketers going forward.via: www.facebook.comFor background, I highly recommend you read the official release from Facebook here...
To download as a .pdf click here The Performance Marketing Association has collected a number of resources from our members designed to help you, as either a retailer or an affiliate marketer, get more out of your Black Friday, Cyber Monday, and remaining Q4 strategies. For Affiliates...
First - thank you to everyone who participated, whether it be as a nominee or as a voter. It is critical to our organization in order to move forward the we have great candidates every year (which we do) as well as strong voter turnout...