PMA Announces Two New Directors for 2016
FollowThe PMA Board of Directors are proud to announce the addition of 2 Directors for the 2016-2017 term.
Joining the current Board will be Cristy Ebert, Senior Director of Marketing for Rakuten Affiliate Network, and Maryellen Garasky, Affiliate Manager for Jane.com
Bringing on these two additional Directors enables the PMA to have a greater reach into a variety of markets, and presents a great opportunity for the 2016 Board to further advance the industry of Performance Marketing. We welcome our new Directors and look forward to 2016-2017!
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Cristy Ebert |
Rakuten Affiliate Network |
| Cristy Ebert is the Senior Director of Marketing for Rakuten Affiliate Network, formerly LinkShare. During her 4 years with the company, Cristy has helped shape the voice of the affiliate channel, through thought leadership, client advocacy and industry research.
She recently helped launch a successful content publisher recruitment strategy; an effort to bring high profile social influencers into the network, which included several fashion week events and innovative creative campaigns. Her goal is to evangelize affiliate marketing as a crucial and relevant Marketing channel, by helping to dispel myths and educate Advertisers, Publishers, Agencies and Media. Cristy sits on the Rakuten Affiliate Network leadership team and works with executives from Rakuten Marketing, as well as Rakuten, to ensure global collaboration and a shared vision. Prior to her time at Rakuten Affiliate Network, Cristy was Director of Global Marketing for a technology company based in Miami. She also received a Masters Degree from the University of Texas at Austin, where she studied Creative Advertising and Marketing. |
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Maryellen Livingston Garasky |
Jane.com |
| Maryellen stumbled across affiliate marketing while she owned and operated a business with her husband. Taking the reigns of all marketing initiatives (both traditional and online), Maryellen started a hyper-local blog about things to do in her beautiful resort hometown of Coeur d’Alene, Idaho. Quickly outranking the Chamber of Commerce and Visitor’s Bureau on select relevant terms, Maryellen landed a spot at an affiliate marketing agency where she managed programs such as philosophy.com, philosophy UK, Charlotte Russe, Plastic Jungle, DownEast Basics, David’s Cookies, Roots Canada, Roots USA and more.
Always a goal to work inside at an advertiser, Maryellen left the agency for Restaurant.com where she led the channel for both networked and direct affiliate partners. Maryellen is now with Jane.com, recently named the 11th fastest growing, privately held company in the United States by Inc. Magazine – and Jane is further honored to be named the #1 retailer. Maryellen has been a member of other non-profit boards before and understands the commitment and drive it takes to move a body of volunteers ahead toward a common goal. In this case, Maryellen hopes to continue the honorable work of the PMA in advancing the performance marketing industry, as well as grow the overall knowledge of the organization and it benefits for all of us who love this channel over all other channels. |
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