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Guest Posts

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Guest Posts, incrementality, metrics

JebCommerce is a Corporate Member of the Performance Marketing Association.

What is IncrementalityI have the distinct honor of serving on the Measurements and Insights Council of the PMA with some of the industry’s best and brightest.

Our conversations and activities many times center on how can the PMA, it’s members and this particular committee provide better data and insight on our industry to allow advertisers, publishers, agencies and networks do their job better, but also represent the channel more effectively and defend the sales attributed to it. It’s conversations like these that I love.

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Bad Behavior, Guest Posts

BrandVerity is an Industry Champion Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 24.

Alternatives to the typical affiliate marketing relationship, such as referral programs, MLM (Multi-Level-Marketing), and sub-affiliate arrangements can be useful tools for brands to gain new customers. These systems often have lower barriers to entry than traditional affiliate networks, and can quickly introduce fresh traffic and incremental revenue.

However, because these systems are so open and flexible, they can also be manipulated by black hats, exposing brands to abuse.

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affiliate marketing, attribution, Guest Posts, Performance marketing Association, tracking

LinkConnector is an Industry Champion Member of the Performance Marketing Association.

3 Piggy BanksLet’s create a scenario. You are an advertiser who pays your publishers a percentage of revenue for each sale a publisher drives through your Performance Marketing program. Let’s assume not all sales are equal since they rarely are. Chances are you are valuing each sale the same by paying your publishers the same percentage for every sale.

This isn’t necessarily a problem unless you, or more likely your boss, have a different objective other than maximizing the number of sales. Don’t get me wrong; maximizing the number of sales is extremely important, however, it is seldom an advertiser’s primary (or even secondary) objective.

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Guest Posts, Industry News and Events

Guest Post on the PMA BlogThe PMA is excited to announce that we will now be accepting guest posts on our blog, related to the performance marketing industry.

When you’re read at the PMA blog, you’re reaching the leading decision makers, thought-shapers and innovators in the industry. In addition, your post will also appear in our weekly newsletter and it will also be shared across our social network.

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